As we consider present and future marketing tactics, we would do well to learn some important lessons from history. Let’s map the customer’s journey, look at Baby Boomers in particular, and review some points for engaging the customer of today.
In terms of customer loyalty, hearing care professionals must find ways to eliminate saboteurs from their practice and substantially increase the number of apostles so that the latter comprise the majority of customers in a given practice. Here’s how you can do it.
Last April, just prior to the American Academy of Audiology (AAA) Convention in Orlando, The Hearing Review hosted a “State of the Industry” dinner sponsored by CareCredit that drew more than 100 distinguished audiologists and industry experts to see presentations on four important topics that are central to private practice hearing care from Karl Strom, Amyn Amlani, Brian Taylor, and Dan Quall.
The research has reportedly shown for the first time the closer links between a deficit in the myelin sheath surrounding the auditory nerve and hearing loss. “This research is innovative because data modeling [simulations] was used on previous morphological data and assessed that physical changes to the myelin coat were the principal cause of the deficit,” says researcher Martine Hamann, PhD, of the University of Leicester.
Killion and Revit wanted to examine the repeatability of insertion gain measures as a function of angle of incidence of the loudspeaker and of the angle of elevation of the loudspeaker. In the September 2014 Back to Basics, Marshall Chasin shares his takeaways.
Advanced Bionics has announced the launch of two new iPad® device applications.
How does an audiologist compete with Big Box chains like Costco, electronic shopping carts on the Internet, and one-stop mail-order shopping through health insurance companies? Holly Hosford-Dunn uses a prescient article written 14 years ago to illustrate the solution(s).
Brent Edwards, PhD, former vice-president of research for Starkey Hearing Technologies and a key person behind the establishment of the Starkey Hearing Research Center in Berkeley, Calif, has accepted the position of chief technology officer at EarLens Corp.
Kate Kgwefane, an audiologist from the African country of Botswana, is being hosted by ASHA as she participates in the Mandela Washington Fellowship for Young African Leaders.
The Centers for Medicare and Medicaid Services proposed a new rule that would effectively end coverage for people who need bone-anchored hearing solutions—systems that have traditionally been covered by Medicare.