EarQ sponsored the ADA Student Business Plan Competition at the November 2014 ADA Convention in Las Vegas.
Audiology students Femi Nyatepe-Coo (left), and Rachel Otto, hold the $5,000 award for their winning business plan at the ADA 2014 Convention.
Earlier this month, EarQ, a strategy and consulting firm that supports hearing healthcare providers, helped the ADA support the future of the hearing healthcare industry and independent practice ownership by sponsoring the ADA Student Business Plan Competition for the second consecutive year.
“At a time when our industry’s future has never?been brighter, we are deeply committed to ?helping audiology students understand the?value of owning their own practice and offering?them the tools they need to achieve their professional goals,” said Ed Keller, president of EarQ.
Business plans submitted by the audiology students were judged by a panel of industry experts, and were evaluated for creativity, feasibility, completeness, cohesiveness, professionalism and polish.
The grand prize winning team, Rachel Otto and Femi Nyatepe-Coo, received a $5,000 ADA cash grant to be used to develop their business objectives and skills in order to strengthen their ability to help more people overcome hearing loss.
At the ADA 2014 Convention, the EarQ team also discussed the company’s business and marketing resources and programs designed to help connect more patients to private practices, including IRIS. IRIS is a program that utilizes website development strategies and targeted search engine marketing, search engine optimization, and social media methods to help practices stand out in the increasingly digital marketplace.
Source: EarQ, ADA 2014 Convention
