BUSINESS & MARKETING
Marketing
Turning Returns into Relationships: Rewards for "Being on the Patient's Side"
Returns happen. Here is a look at why it's vital for both our profession and your business to ensure that customers who return their hearing aids leave your office with a positive feeling.
Opinion
Essentials of Online Marketing for Dispensing Professionals and Industry
How the Internet can be used more effectively to increase business and industry market penetration.
Research
MarkeTrak VIII: The Key Influencing Factors in Hearing Aid Purchase Intent
What would make a non-adopter of hearing aid technology make the leap and buy the devices? Here are 53 factors that may or may not play a role in their decision-making process.
HR Walking Guide to the 2012 AAA Convention
Your "unofficial guide" to the American Academy of Audiology Convention in Boston, March 28-31.
Research
The Evolution of a Small Business
All businesses go through distinct growth stages. Which one is your business in?
WHO Adapts Ida Motivational Tools to Empower Patients to Change Behavior
The World Health Organizations Regional Office for Europe recently released an educational textbook describing how health professionals can use the Ida Motivation Tools (the Line, the Box, and the Circle) to better understand and empower patients to change their lifestyle and behavior.
4/24/2012
Beltone Launches Simpler and More Interactive Website
Beltone has unveiled their new website, Beltone.com, with updated and interactive features, and simpler navigation. The redesign is intended as a user-friendly resource for consumers looking for information on hearing health and instruments.
4/17/2012
United Health/hi HealthInnovations Pulls Online Test
The online hearing test developed by hi HealthInnovations and designed to prescribe amplification for the company's hearing aids has been taken down for "enhancements", according to the company, as originally reported online by the American Speech Language Hearing Association (ASHA). There is no mention about when the test will go back online, and hi HealthInnovations did not immediately respond to HR.
4/9/2012
Neuromonics Offers "8 Tips on Dealing With Tinnitus Diagnosis"
Neuromonics, the manufacturer of the Neuromonics Tinnitus Treatment, has recently published "8 Tips on Dealing With Tinnitus Diagnosis," eight consumer-oriented tips to help those who have been recently diagnosed with tinnitus.
4/6/2012
Westone Launches Custom RIC Earpiece Education Campaign
Westone Laboratories has launched its "Greater Than" campaign to educate hearing professionals on the advantages to using a custom earpiece for receiver-in-the-canal (RIC) hearing instruments.
4/6/2012
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