BUSINESS & MARKETING
Marketing and the Internet
Location, Location, Location: SEO and Your Business
Just because you have a great home page and Web site, don't think this guarantees you a connection with the burgeoning online consumer population. It is no longer enough just to "have a Web site." Your Web site needs to be streamlined and built correctly to utilize its full value.
Marketing and the Internet
10 Pathways to Marketing Success in Challenging Times
If you're looking for new and proven ways to market your practice to seniors, especially on a limited budget, consider these 10 pathways.
Staff Standpoint
Hearing Aid Tax Credit Introduced
Recovery with New Tax Breaks
The American Recovery and Reinvestment Act of 2009 and last fall's Emergency Economic Stability Act of 2008 have provided several opportunities for hearing care professionals and their businesses to save money or invest for the future. Here is a summary of some tax breaks that you may wish to consider.
Staff Standpoint
AHAA Names New Executives
New VPs in Northeast, West, and South Central divisions, and SVP of sales appointed.
6/30/2009
Ida Institute Mines Hearing Care Professionals' Best Practices
The Ida Institute, Naerum, Denmark, invites hearing care professionals worldwide to share their successful approaches to helping patients and their families understand and appreciate the implications of the simple audiogram.
6/29/2009
Siemens 'Decibels For Life' Campaign Strives For Hearing Awareness, Instrument Innovation
Decibels for Life, the new campaign from Siemens Hearing Instruments, Piscataway, NJ, aims to maintain awareness of hearing loss and champions hearing innovations, says the company.
6/23/2009
New Jersey Academy of Audiology Established
The new entity will promote audiology as the primary profession in the state for delivering hearing and balance care, and it will facilitate members abilities to identify, diagnose, treat, and prevent hearing and balance disorders.
6/22/2009
EarQ, Oticon Host National Event in Las Vegas
More than 100 people attended a recent 3-day event in Las Vegas hosted by EarQ Group and Oticon, which spotlighted trends in the hearing care industry and new product technologies, says Ear-Q.
6/19/2009
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