HEARING AIDS
Seven Rules for Thinking About Hearing Aid Pricing
Seven principles are presented to help you think differently about how you approach each customer interaction. Price, while always a factor, is not the most important thing on the consumer's mind.
Candidacy and Fitting Protocols for a 24/7 Hearing Device
Fitting the Lyric—an extended-wear hearing device—requires a uniquely specialized sizing and fitting process that can be substantially aided by the use of high-quality visualization equipment. This article looks at the process involved in determining candidacy for Lyric, and outlines its fitting and programming.
Real-World Listening Preference for an Optimized Digital Noise Reduction Algorithm
Revisiting a study that looks at real-world user preference for both slow-acting and fast-acting noise reduction systems, and an analysis of whether or not the degree of hearing loss had an impact on user preference.
Evidence of the Effectiveness of a Spatial Noise Management System
Binaural wireless technology that uses spatial information shared between ears to amplify speech in one ear while attenuating noise on the opposite ear is known as Spatial Noise Management. Research is reported from two studies on real-world and laboratory user preference for this system.
Tech Topic
A New Approach to Nonlinear Signal Processing
A new nonlinear signal processing system developed by Oticon is designed to monitor and respond to both high level inputs and the ongoing speech signal.
HR Annual "How-to..." Section [with case studies]
Short articles written by the respective manufacturers/suppliers in order to provide HR readers with fast, effective information on a wide range of topics, including fitting, diagnostics, unique hearing aid applications, and marketing/business management concepts.
PRODUCT SHOWCASE
Loop Dreams
Two tried and true technologies—the loop and the T-coil—are poised for a resurgence thanks to convenient TV listening applications from the makers of TV Ears.
PRODUCT GUIDE
Marketplace
A comprehensive section with photos, specifications, features, and contact information on the latest products, technologies, and services on the market.
PRODUCT GUIDE
What's New
A new section featuring the newest products and services available to the hearing industry.
Marketing
MarkeTrak VIII: Utilization of PSAPs and Direct-Mail Hearing Aids by People with Hearing Impairment
Approximately 1.5 million people with hearing impairment use either direct-mail or personal sound amplifier products (PSAPs) to compensate for their hearing loss. But how many of them are really candidates for custom hearing aids and how many would purchase hearing aids in the absence of PSAPs? Here are some estimates.
Tech Topic
Fewer Wires, Less Complexity, and More Connections: The New Challenge for Wireless Hearing Instruments
Research was recently conducted by ReSound to create a comprehensive understanding of trends and preferences for wireless hearing instruments in the market today among hearing aid users, as well as hearing care professionals. The study results, presented here, have been used in guiding and refining the development of the company's new wireless technology.
TECHNOLOGY GUIDE MATRIX
Power BTEs
Explore and compare a comprehensive selection of power behind-the-ear hearing instruments from 10 manufacturers.
PRODUCTS IN PRACTICE
Getting Hip To HIPS
Paired with a mini matrix, marketing professionals and practitioners/dispensers talk about the Hearing Instrument Protection and Security (HIPS) products they sell and utilize.
A Market Update and the Top-20 Trends in Hearing Care, Part 1
A review of recent hearing industry market conditions, as well as speculation on what the future might hold in the next several years for hearing care professionals.
Fitting Tips
Earmold Retention Issues: Why Does This Earmold Keep Falling Out?
In general, it is up to the clinician to evaluate the ear impression prior to custom product manufacturing to determine which earmold or shell style is most suitable for the patient's ear. Here are some tips for assessing the retention properties of impressions.
Tech Topic
New Developments in Fitting Software for Children
Evidence-based customizable software has been developed for accurate, efficient, holistic pediatric fittings. This article reviews the Junior Mode system from Phonak.
Special Report
MarkeTrak VIII: The Impact of the Hearing Healthcare Professional on Hearing Aid User Success
Data from this study suggest that quality control at the point of dispensing has not kept pace with the industry's rapid technological improvements. A comprehensive protocol has a significant positive impact on hearing aid brand loyalty, utility of hearing aids, word-of-mouth advertising, satisfaction with benefit achieved, reduction of hearing handicap, and reduction of hearing aids in the drawer.
Tech Topic
Facilitating Spatial Hearing Through Advanced Hearing Aid Technology
A look at spatial hearing and the many ways in which advanced hearing aids can facilitate it.
Oticon Agil Offers Better Speech Understanding with Reduced Cognitive Effort and New MiniRITE
A Proven Strategy for Addressing Speech Understanding in Noise
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