Month: November 2011

ASHA Adds New Grassroots PSA Contest for Kids

The American Speech-Language-Hearing Association (ASHA) is adding a new grassroots public service announcement (PSA) contest to its “Listen to Your Buds Campaign.” The contest asks kids to use their creativity to produce a 30 or 60-second audio or video PSA that conveys a “safe listening” or “hearing loss prevention” message from their kid perspective.

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Gene Therapy for Hearing Loss Moves a Step Closer

Researchers have found long-sought genes in the sensory hair cells of the inner ear that, when mutated, prevent sound waves from being converted to electric signals, a fundamental first step in hearing. The researchers then restored these electrical signals in the sensory cells of deaf mice by introducing normal genes.

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HLAA Takes Wait-and-See Position on UH/hi HealthInnovations Plans

In response to the recent controversy over UnitedHealth Group and subsidiary hi HealthInnovations’ plans to offer a direct-to-consumer online hearing aid, the Hearing Loss Association of America (HLAA) on November 17 issued a statement by HLAA Executive Director Brenda Battat that calls on members to keep an open mind about the company’s approach.

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MAA Latest to Warn Patients about Online Hearing Aid Purchases

The Minnesota Academy of Audiology (MAA) is the latest hearing health organization to be warning consumers that purchasing hearing aids over the Internet may have serious consequences to their hearing health. The statement comes in the wake of health insurer UnitedHealth announcing that it would be selling online hearing aids to consumers.

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AHAA’s 2012 Convention Theme: Connect-Learn-Grow

American Hearing Aid Associates (AHAA) will be holding the hearing health organizations 16th Annual Convention, February 1 – 4, 2012, in Orlando, Fla, at the Gaylord Palms Hotel. Over 400 hearing health care professionals in AHAAs member network are expected to attend, as well as non-members.

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Comfort Audio Enters Canadian Market

Comfort Audio has launched its Comfort Digisystem digital hearing product platform in Canada with Supportive Hearing Systems, a Canadian partner. Earlier in 2011, Comfort Digisystem was introduced in the US market at AudiologyNOW, where Digisystem received the shows Best New Product of the Year award.

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