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MarkeTrak VI: On the Issue of Value: Hearing Aid Benefit, Price, Satisfaction, and Repurchase Rates |
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by Sergei Kochkin, PhD |
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For decades, the correlation between price, benefit, and satisfaction with hearing aids has been sketchy at best—until now. This study shows that benefit clearly overwhelms price as the key determinant of customer satisfaction, and technology does make a difference. Also, a best practices protocol for the selection, fitting, and verification of hearing aids is proposed. |
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Will Baby-Boomers Save a Flat Hearing Aid Market? |
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by Henrik M. Nielsen, MA |
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If Baby-Boomers are to significantly change the hearing industry in the short term, then the overall image of amplification products may require some tweaking to reflect the total communication needs of this younger audience |
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Getting Hip to HIPAA |
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by Ben Van Houten |
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The first provisions of the Health Insurance Portability and Accountability Act (HIPAA) take effect on April 14. This article provides information on HIPAA requirements, and provides resources on where to turn for HIPAA help |
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Using DSP to Screen Hearing Aid Component Defects |
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by Jane Auriemmo, AuD, Kim Nielsen, MS, and Francis Kuk, PhD |
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A new application for digital technology uses in-situ signals for identifying component failures in hearing aids. A review of the technology and a field study are presented. |
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A New Method for Measuring DPOAEs and ASSRs |
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by Xinde Li, MS, Harold Wodlinger, PhD, and Yuri Sokolov, PhD |
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A technology review of a new system that assesses distortion product otoacoustic emissions (DPOAEs) and auditory steady state responses (ASSRs) without the traditional use of Fast Fourier Transfer (FFT) processing. |
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