March 2005


Features


Reasons for Optimism: A Look at the 2004-2005 Hearing Instrument Market
  by Karl E. Strom
  In 2004, the digital hearing instrument market grew to constitute 83% of all the units dispensed by hearing care professionals, and in a typical practice, more than 90% of the gross revenues came from digital aids. For the second consecutive year, return for credit rates decreased, and dispensing professionals generally witnessed steady growth in their businesses.
Marketing Hearing Rehabilitation
  by John K. Duffy, PhD; Earnest Zelnick, PhD; and Mark Zelnick, MS
  Protocol uses phonetic alphabet for helping patients overcome their hearing loss. Identifying and counseling patients on the various sounds that they are having problems hearing can produce better results and more motivated hearing aid users.
Remodel and Deduct It!
  by Mark E. Battersby
  Take advantage of small business tax credits—while they last.
Selling Short: Compromises Made for Patients’ Budgets
  by Todd Matejka
  Providing financial options should become a necessary part of the dispensing and consultation process
Datalogging: A New Paradigm in the Hearing Instrument Fitting Process
  by Mark C. Flynn, PhD
  Datalogging is designed to provide greater flexibility and validity to hearing aid fitting by keeping the patient at the center of the process.
Identifying Cochlear Dead Spots
  by Ted H. Venema, PhD
  A primer on cochlear function as it relates to cochlear dead regions
New Medicare Benefit Includes Screening for Hearing Loss and Dizziness
  by Dennis Hampton, PhD
  The new “Welcome to Medicare” examination and why it’s important for physicians and dispensers alike.
Seventh Annual Audiology Summer Camp Features Wealth of Perspectives
  The annual Oticon Audiology Summer Camp for graduate students provided excellent hands-on educational opportunities.


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