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MarkeTrak VII: Hearing Loss Population Tops 31 Million |
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by Sergei Kochkin, PhD |
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The hearing loss population has grown to 31.5 million people and will top 40 million within one generation. Overall customer satisfaction with new hearing instruments is 77%—placing hearing aids in the top-third of products and services in the United States. |
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What the Heck is Bionic with ADRO? |
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by Todd Fortune, PhD |
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A new hearing instrument uses Adaptive Dynamic Range Optimization (ADRO) as an alternative to compression, with the goal increasing/reducing gain only when needed. |
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Avoiding Practice Burnout |
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by Bill Lavinder |
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Stress confronts us every day. It is inevitable. Here is what you can do to avoid its harmful effects. |
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Special "How To" Section |
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The short articles in this 'how to' section were written by the respective manufacturers/suppliers in order to provide HR readers with fast, effective information on a wide range of topics, including fitting, diagnostics, unique hearing aid applications, and marketing/business management concepts. These descriptions were provided by the participants upon request of HR. To learn more about these topics, or the products/services featured in the tutorials, please contact the companies directly or fill out one of the Action Cards from the issue. |
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Experts here are available to answer all your questions!
