June 2006




MARKET RESEARCH
The HR 2006 Dispenser Survey
  by Karl E. Strom
  How is the relative health of your hearing care office/practice? This year's survey provides a gauge for assessing your office's activities relative to others across the United States. The HR 2006 Dispenser Survey reveals that, in 2005, binaural fitting rates and the use of directional systems rose rapidly, open-ear aids now constitute one-quarter of all BTE fittings, and the average price of hearing aids has remained relatively flat during the past year. Find out how your office compares to others in this year's survey.
HEARING RESEARCH AND FITTING TIPS
  Hearing Science
The Effects of Hearing Loss on Temporal Processing
  by Vishakha W. Rawool, PhD
  Greater attention has been given to the fact that hearing loss negatively impacts many vital facets of hearing outside of the realm of "simple audibility." This article examines how temporal processing deficits due to hearing loss can negatively affect speech understanding.
  Fitting Tips
Earmolds and Hearing Aid Shells: A Tutorial
  by Chester Pirzanski, BSc
  A series of articles on one of the most critical—and problematic—parts of the hearing aid fitting process and how it's possible to reduce costly remakes to the great benefit of both your practice and the hearing industry. In Part 3: Tips for making impressions for infants and children.

NEW TECHNOLOGY & BUSINESS MANAGEMENT
  Tech Topic
Taking the Guesswork Out of Hearing Instrument Fittings
  A new visible speech system is designed to take much of the guesswork out of the fitting process. By moving from a subjective to an objective fitting approach and doing a better job of explaining the impact of hearing loss and hearing remediation, we have the potential to advance as counselors and encourage patients to take ownership of their hearing issues—and solutions.
  Business Management
Study Points to the Value of Third-party Payment Plans
  by Danielle Campbell-Angah
  Hearing instrument pricing concerns still weigh heavily on the consumer. In a recent study, the availability of a payment plan came in fourth behind only the hearing care professional's reputation, products/services offered, and location of the office/practice.

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  Staff Standpoint
Are We Big Enough?
  by Karl Strom
Editor-In-Chief
Industry Personalities
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