December 2006


Features

Cover Story
  Research
The Performance-Perceptual Test (PPT) and Its Application to Hearing Aid Counseling
  by Gabrielle H. Saunders, PhD, and Anna Forsline, MA
  There is a need for reconciling differences between subjective hearing aid user reports and objective performance data.


TRENDS AND INDUSTRY OUTLOOK
  Marketing
Trend Spotting: Six Business Trends Dispensing Offices Need to Heed
  by Danielle Campbell-Angah
  Paying attention to trends keeps your business on the cutting edge—and one step ahead of the competition.
Looking Back...Moving Forward
  Perspectives from 18 companies in the hearing industry on what occurred in 2006 and what can be expected for 2007.

NEW TECHNOLOGY
  Tech Topic
Changing How Gain is Selected: The Benefits of Combining Datalogging and a Learning VC
  by Josef Chalupper, PhD
  Many people who have hearing instruments equipped with a volume control report that it is necessary to adjust the gain several times per day for different listening environments. A new hearing aid that combines datalogging and a learning VC for automatic adjustment of gain addresses this problem.
  Tech Topic
Transient Impulse Control for Hearing Aids
  by Donald Hayes, PhD
  Transient impulses consist of intense pulses of acoustic energy rising well above the long-term average of the surrounding environment, causing annoyance to hearing aid users. A new hearing aid provides a natural sound quality that is both clear and comfortable without distorting the perception of speech or the target transient.

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  Staff Standpoint
Trends in Hearing Care
  by Karl Strom, Editor-In-Chief
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