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February 2007 |
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| Features |
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MARKETING AND TECHNOLOGY |
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What Can I Do to Impact Business in 2007? |
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by Kelly Riggs |
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A template for establishing a new direction for your business in 2007, and eight ideas that could, individually, have a dynamic impact on your company. |
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MARKETING AND TECHNOLOGY |
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Upgrading Children to Super-power MCNL Aids: A Clinical Trial Using an A-B-A Test Method |
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by Mark Flynn, PhD, and Randi Pogash, AuD |
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An A-B-A study design, in which the child's old hearing aids were refitted at the end of the study so that direct comparisons could be made, indicates that improvements using multi-channel non-linear (MCNL) super-power aids are not due to learning or test effects, but rather the effects of the device's advanced technical features. |
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MARKETING AND TECHNOLOGY |
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Increasing Patient Satisfaction with Speech Mapping |
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by Kenneth E. Smith, PhD |
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Visible speech is one of the best-kept secrets to patient satisfaction; it makes a significant, valuable, and measurable addition to the clinical process. It is also a powerful and useful business tool. |
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PRODUCTS AND EVENTS |
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HR 2007 Marketplace |
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A look at some of the exciting products available to hearing health care professionals. |
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PRODUCTS AND EVENTS |
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Hearing Care for Adults: An International Conference |
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About 400 dispensing professionals—almost 200 of whom were from 27 countries outside the United States—attended this conference held near Chicago. |
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