February 2007


Features

Cover Story
  PERSPECTIVE
Understanding Transitions: Between Then and Now
  by Jay B. McSpaden, PhD, and Larry Brethower, BC-HIS
  An examination of traditional fitting philosophy shows that we should examine the "glass half full" the residual auditory area) rather than the "glass half empty" (hearing loss or hair cells that cannot be restored). Filling the auditory area or dynamic range is at the heart of all modern fittings.

  MARKETING AND TECHNOLOGY
What Can I Do to Impact Business in 2007?
  by Kelly Riggs
  A template for establishing a new direction for your business in 2007, and eight ideas that could, individually, have a dynamic impact on your company.
  MARKETING AND TECHNOLOGY
Upgrading Children to Super-power MCNL Aids: A Clinical Trial Using an A-B-A Test Method
  by Mark Flynn, PhD, and Randi Pogash, AuD
  An A-B-A study design, in which the child's old hearing aids were refitted at the end of the study so that direct comparisons could be made, indicates that improvements using multi-channel non-linear (MCNL) super-power aids are not due to learning or test effects, but rather the effects of the device's advanced technical features.
  MARKETING AND TECHNOLOGY
Increasing Patient Satisfaction with Speech Mapping
  by Kenneth E. Smith, PhD
  Visible speech is one of the best-kept secrets to patient satisfaction; it makes a significant, valuable, and measurable addition to the clinical process. It is also a powerful and useful business tool.
  PRODUCTS AND EVENTS
HR 2007 Marketplace
  A look at some of the exciting products available to hearing health care professionals.
  PRODUCTS AND EVENTS
Hearing Care for Adults: An International Conference
  About 400 dispensing professionals—almost 200 of whom were from 27 countries outside the United States—attended this conference held near Chicago.


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  Staff Standpoint
Remembrances
  by Karl Strom, Editor-In-Chief
HR Online
  Up-to-the-minute access to hearing-related news, products, marketing stats, access to the HR archives and much more.
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