June 2007


Features

Cover Story
  Facing the Future
A Clinical Research Summit: Six Key Challenges Facing the Hearing Care Field
  by Brent Edwards, PhD
  A description of the 2007 Clinical Research Summit and the questions addressed by the group.

  Marketing
The Customer Is King
  by Danielle Campbell-Angah
  Instilling good customer service skills is essential to the success of your business.

FACING THE FUTURE
  2007 Clinical Research Summit
Disparity Between Clinical Assessment and Real-World Performance of Hearing Aids
  by Mary Cord, AuD; Deniz Baskent, PhD; Sridhar Kalluri, PhD; and Brian C. Moore, PhD
  Better predictions of outcomes would help clinicians and patients develop realistic expectations for improved communication ability, and ultimately result in increased success with amplification.
  2007 Clinical Research Summit
Understanding Individual Differences in Aided Speech Recognition and Hearing Aid Success
  by Peggy B. Nelson, PhD; Benjamin Hornsby, PhD; Brian C. Moore, PhD; and Timothy Trine, PhD
  The next logical step in our research efforts seems to be the matching of performance measures specific types of cochlear damage, psychoacoustic ability, or cognitive processi
  2007 Clinical Research Summit
Practical Approaches to Evidence-based Practice
  by Ruth Bentler, PhD; Cheryl Eiler, MA; Benjamin Hornsby, PhD; Sheila T. Moodie, MClS Laurel Olson, MA; and Michael Valente, PhD
  The culture of our profession is evolving. All stakeholders must share the same goal: Improved patient care through clinical practices that are supported by scientific evidence.
  2007 Clinical Research Summit
Hearing Aids and Wireless Technology
  by Arthur Boothroyd, PhD; Kelly Fitz, PhD; Jon Kindred, PhD; Sergei Kochkin, PhD; Harry Levitt, PhD; Brian C. Moore, PhD; and Jerry Yanz, PhD
  What can we do to prepare the hearing care field for the wireless revolution and better serve the public's comprehensive and individual hearing needs?
  2007 Clinical Research Summit
WARNING: Do NOT Add On Aural Rehabilitation or Auditory Training to Your Fitting Procedures
  by Robert W. Sweetow, PhD; Deborah Corti, MA; Brent Edwards, PhD; Sheila T. Moodie, MClSc; and Jennifer Henderson Sabes, MA
  Dispensing professionals need to consider the entire scope of patient needs, including expectations, listening behavior, and neural plasticity. Therefore, AR and AT are not simply "add-on" services.
  2007 Clinical Research Summit
The Future of Hearing Health Care Delivery
  by Harvey Abrams, PhD; Brent Edwards, PhD; Cheryl Eiler, MA; Laurel Olson, MA; and William S. Woods, PhD
  If hearing care providers wish to survive as a private practice-based profession, it will be their expert services that allow them to do so.

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  Staff Standpoint
The Only Constant Is Service
  by Karl Strom, Editor-In-Chief
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