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July 2007

Features

Cover Story
The Aging Auditory System, Part 1: Controversy and Confusion on Slower Processing
  by Vishakha W. Rawool, Phd
  A literature review that discusses objective evidence (ABRs and acoustic reflexes) concerning the age-related slowing within the auditory pathways independent of nonauditory factors.

  Marketing
Assembling Your Dream Team
  by Danielle Campbell-Angah
  Careful hiring and training will ensure that you retain the best employees for a long time.
  Marketing
Your Practice, Your Brand
  by Terri J. Shapiro
  Effective branding of your practice can set you uniquely apart from the competition. Make your practice seem like the kind of place where patients can trust the expertise that you have built over the years.
  Marketing
Amplified Telephones: Past, Present, and Future
  by Carsten Trads
  A revolution is taking place in assistive devices. Digital signal processing and connectivity will play a large role in improving and extending the independent lifestyles of the senior population.
  Technology
Language Progress of Children Using Advanced Hearing Aids: A Multisite Clinical Research Project Report
  by Jane Auriemmo, AuD; Chi Lau, PhD; Frands Kuk, PhD
  A multisite clinical study on hearing-impaired children ages 2 weeks to 13 years fitted with hearing aid technology employing advanced directional systems and noise reduction algorithms.
Special "How To" Section
  • Optimize Usage of Audiology.com
• Individually Personalize a Fitting with Bernafon KOS micro
• Increase Your Sales by an Average of 24%
• Treat Your Patients' Needs Holistically
• Troubleshoot Hearing Aids
• Expand the Range of Fittings with Open-Fit Hearing Instruments
• Access Important Hearing-Related Information and Breaking News on the Internet
• Ask the Three Questions that Will Immediately Increase Your Sales
• Make the Most of a Counseling Tool
• Connect Your Patients to "Far World" Sounds
• Amplify Your Business with Audéo
• Use Batteries to Benchmark Your Practice
• Perform Integrated Real Ear Measurement in 5 Easy Steps
• Conduct ABR Without Sedation
• Improve User Satisfaction with Custom Earpieces for Slim-Tube BTE Fittings


Departments

  Staff Standpoint
A Tough Half-Year
  by Karl Strom,
Editor-In-Chief
HR Online
News
  Events
Starkey Hearing Foundation
  Annual Gala Raises Over $4.5 Million
Research Roundup
Product Showcase
Information Please
Industry Personalities

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