January 2008




MARKETING & ASSISTIVE DEVICES
  Marketing
Marketing to Primary Care Physicians
  by Bill Lavinder
  How to establish contacts with physicians in your local market and motivate them to refer patients to you in two steps.
  Technology
POTS, DSL, or VOIP? Amplified Telephones and Service Providers
  by Michele Ahlman and Richard Uzuanis, MBA
  If you have DSL or VOIP service in your home, you can no longer just plug your amplified phone into the wall jack. This article provides information about amplified phones, service providers, and the basic terminology involved in this area.
HEARING INSTRUMENT TECHNOLOGY
  Tech Topic
Comparison of Transient Noise Reduction Systems
  by Josef Chalupper, PhD; and Eric Branda, AuD
  A study by Siemens compares different algorithms available in today's hearing aids that are designed to reduce transient noise signals.
  Research
Self-perceived Own-Voice Level and Sound Quality in Hearing Aid Users
  by Søren Laugesen, PhD; Niels Søgaard Jensen, MScEE; Patrick Maas, MSc; and Claus Nielsen, MSc
  An important part of achieving successful communication is to use the adequate voice level for the occasion. While this is trivial for the vast majority of normal-hearing people, it has been found to be difficult for many hearing aid users. Here's why.
  Tech Topic
Toward New Software Goals: Delighting Patients with Interactivity
  by Jerry Yanz, PhD; David Preves, PhD; and Christopher Howes
  Modern software has great potential to improve efficiency, guide fitting adjustments with objective data, maximize technology while minimizing workload, build patient confidence, and assist in patient counseling.
INDUSTRY INSIDER AND WEB REVIEW
  Industry Insider
Audigy: Retooling the Economics of Hearing Aid Distribution
  For a "virtual corporation," as Audigy Group Founder and Managing Member Brandon Dawson characterizes the company, AG has definitely turned some heads since its official launch in May 2005.
  Web Review
HR 2008 Web Site Review
  HR's annual review of what's offered in hearing health care Web sites.

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