March 2008


Features

Cover Story
How Patient Demand Impacts Pricing and Revenue
  by Amyn M. Amlani, PhD
  The hearing instrument market has what economists would call an inelastic demand. Here's what it means, why it might be true, and how it might affect your business decisions and your own business' pricing.


Fitting Tips and Research
  Fitting Tips
Hearing Aid Selection and BTEs: Choosing Among Various "Open-ear" and "Receiver-in-canal" Options
  by Francis Kuk, PhD, and Lars Baekgaard, MS
  Do you find all the options for BTEs—ranging from conventional fit, standard open fit, and thin-tube open fit, to receiver-in-the-canal—somewhat confusing? How do you go about selecting a prescriptive fitting among all the various BTE styles and fitting options?
  Fitting Tips
Why Morphology Matters: Practical Dispensing Applications of 21st Century Shell Design Technologies
  by Roy F. Sullivan, PhD
  In only 6 years, the hearing industry has migrated from the invest/pour model to the scan/print model of custom hearing aid shell design and production. Part 2 of this two-part article offers a perspective on the practical applications and benefits that this technology offers for those who choose to embrace it.
Research, New Technology, and Marketing
  Research
Digital Noise Reduction Processing in Hearing Aids: How Much and Where?
  by Sridhar Krishnamurti, PhD, and Lindsey Anderson, BS
  Electroacoustic analyses of DNR algorithms can be made using coupler and probe mic measurements, and this should be an objective test included in selection and verification protocols.
  Tech Topic
Spatial Hearing in Complex Sound Environments: Clinical Data
  by Thomas Behrens, MSc
  Discussion and review of a new hearing instrument that uses wireless processing, extended bandwidth, and receiver-in-the-canal technology to enhance hearing in complex listening environments.
  Marketing
Does Your Practice Have a Local Internet Strategy? Does Your Competition?
  by David Berndtson and Deborah Berndtson, MS
  The essential things to know about search engines and local online marketing

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