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July 2008

Features

Cover Story
Fitting Asymmetrical Hearing Losses
  by C. Mike Hall, AuD, and Carl Croutch, AuD
  A review of three commonly overlooked areas that relate to audiometric test results, the length of time the patient has been without amplification, and knowledge of the patient's mind-set regarding amplification choices.
Cover photography by
DSGpro/iStockphoto © 2008


Hearing Instrument Fitting and Counseling
How to Refer Patients Successfully to Mental Health Professionals
  by Michael A. Harvey, PhD, ABPP
  Some problems are outside your scope of practice, particularly when it comes to psychological issues. Tips on how to refer people to a mental health professional—without alienating them.
Special "How-to" Section
Special "How-to" Section
  Capture More of Your Market Share and Increase Your Business, Increase Your Sales by an Average of 24%, Perform Real-Ear Measurements on Open-Fit Hearing Aids, and more...

Marketing and Cochlear Implants
Converting Incoming Phone Calls Into Lifelong Customers
  by Cliff Steinberg
  Opportunity often only knocks—or rings—once when it comes to consumer telephone calls.
A Model Program for Children with Cochlear Implants
  by Carolyn Brown, MS
  Deaf children can hear, talk, and succeed in mainstream classrooms. A look at UNC's CASTLE program.

Departments

HR Online
  Staff Standpoint
UNHS: Right in Many Ways
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