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August 2008 |
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| Features |
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| Marketing |
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Telephones Skills 101: Making a Great First Impression that Results in More Consultations |
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by Nancy Kent |
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When working with callers who may be frustrated with hearing loss, exceptional telephone skills become even more critical. The first of a three-part series about how telephone skills can make or break hearing care businesses. |
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| New Form Factors in Hearing Aids |
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Can an In-the-Ear Device be Truly Open? Yes! |
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by Charlotte T. Jespersen, MA, and Jennifer Groth, MA |
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The be by ReSound features a counter intuitive form factor with the microphone separated from the processing unit and located within the concha cymba, and the processor/receiver unit inserted into the ear canal. |
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A New Era of Form and Function |
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by Pamela Burton, AuD; Thomas A. Powers, PhD; and Josef Chalupper, PhD |
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Siemens Hearing Instruments, Vibe is worn in the crest of the concha cymba and uses receiver-in-canal (RIC) technology to deliver physical and acoustic benefits. |
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| Events and Business Management |
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Three Essential Skills for TOP Performance |
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by Brian Taylor, AuD, and Kimberly Black |
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Which front office staffers are worth their weight in gold? Those capable of: converting phone calls into appointments, greeting patients and making them feel at ease, and managing the opening moments of a problem case. |
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IHS Convention Preview |
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A sneak peek at this year's International Hearing Society Convention in Savannah, Ga, September 24-27. |
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| Departments |
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LOOKING FOR EXPERT ADVICE?
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Experts here are available to answer all your questions!
