January 2009


Features

Cover Story
It's Not Immoral to Increase Hearing Aid Prices in an Inelastic Market
  by Amyn M. Amlani, PhD
  It's not immoral to increase the prices in your practice; however, increasing the prices of your high-end devices or decreasing the prices of your economy models may be wrongheaded from a business and marketing perspective. Here's how you can apply basic pricing principles to make informed and practical pricing decisions.
Cover Photography by
©2009 Janaka Dharmasena | Dreamstime.com


Pseudosensorineural Hearing Loss
  by C. Michael Hall, AuD, and Carl Croutch, AuD
  Bone conduction tests are performed on a routine basis within dispensing offices. This article describes a phenomenon called pseudosensorineural hearing loss caused by a loading effect on the middle ear and reviews previous literature that describes this effect.
Field Study on User Control of Directional Focus: Benefits of Hearing the Facets of a Full Life
  by Myriel Nyffeler, PhD, and Sven Dechant
  Is a user-adjustable beam-forming directional response of real benefit to a hearing instrument wearer? This field study suggests that it is.
Traditional and Nontraditional Communication and Connectivity
  by Douglas L. Beck, AuD, and Michael A. Harvey, PhD, ABPP
  The single most important benefit of technology-driven communication enhancement is additional human connectivity.
HR 2009 Web Site Review
  A sampling of the available resources and information available for hearing care professionals on the Internet.

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  Staff Standpoint
15 Years with a Lot More in the Wings
  by Karl Strom
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ADA Promotes Practice Ownership
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