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Location, Location, Location: SEO and Your Business |
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by Steven Ayres and Nathan Smith |
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Just because you have a great home page and Web site, don't think this guarantees you a connection with the burgeoning online consumer population. It is no longer enough just to "have a Web site." Your Web site needs to be streamlined and built correctly to utilize its full value. |
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10 Pathways to Marketing Success in Challenging Times |
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by Don Marsh |
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If you're looking for new and proven ways to market your practice to seniors, especially on a limited budget, consider these 10 pathways. |
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Live Speech Mapping: A Stimulus Package for Hearing Health Care |
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by Terry Ross |
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A look at today's advanced computerized technology that assists in obtaining the best "first fit" result with hearing instruments, and also represents a key business tool for educating the buyer and the third party—the spouse, patient's daughter/son, etc—about your recommended solution. |
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Broader Bandwidth Improves Sound Quality for Hearing-Impaired Listeners |
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by M. Lisa Sjolander, AuD, and Marcus Holmberg, PhD |
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A study that investigates if wider bandwidth improves sound quality for hearing aid users. Results show preference for wider bandwidths for speech and music, with listeners reporting that a 10,000 Hz bandwidth hearing aid sounded clearer with more nuances audible than an 8000 Hz bandwidth hearing aid. |
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Taking the Bill to the Hill |
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by Alan Ruskin |
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Hearing industry leaders go to Washington to drum up support for the Hearing Aid Tax Credit, and they need your help! |
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