October 2009


Features

Cover Story
MarkeTrak VIII: 25-Year Trends in the Hearing Health Market
  by Sergei Kochkin, PhD
  Over the last generation, the hearing loss population grew at the rate of 160% of US population growth. Hearing aid market penetration continues to increase slowly (now 1 in 4 people with hearing loss) as do binaural fittings (8 out of 10). However, less than 1 in 10 people with mild hearing loss use amplification, and 4 in 10 people with moderate-to-severe hearing loss use amplification for their hearing loss. These and other findings are part of the most complete compilation yet of MarkeTrak consumer demographics and trends.
Cover photography by
© 2009 Datacraft/Getty Images


Considerations in Fitting Hearing Aids with Extended Bandwidths
  by Francis Kuk, PhD, and Lars Baekgaard, MS
  Extended bandwidth devices with high-frequency responses in the range of 8000 Hz to 10,000 Hz make it possible for those with mild-to-moderate hearing loss to enjoy even higher fidelity sounds. However, as a clinician, one needs to be realistic about the types of candidates for this technology, and use additional care when verifying the output of these hearing aids.
Benefits of Wireless Technology
  by Anna Biggins
  How a new technology introduced by Phonak, called DirectTouch, can be used to control directionality and telephone capabilities within hearing aids.
Improving TV Listening for Hearing Aid Users
  by M. Lisa Sjolander, AuD; Martin Bergmann, MSc; and Lise Bruun Hansen, MA
  Results from this study show significantly better speech intelligibility for television watching with an Oticon TV adapter system and hearing aids over hearing aids alone.

Using Patient Financing Options in These Challenging Times
  by Nancy Kent
  No interest and low interest financing programs are one way to assist patients in purchasing hearing aids that are appropriate for both their hearing losses and their finances.
The 2009 ADA Convention Preview
  A sneak peek at the products and services offered at the annual Academy of Doctors of Audiology (ADA) Convention scheduled in Clearwater Beach, Fla, on October 29 to 31.

Departments

HR Online
  Staff Standpoint
...Or "Slow Train Coming"?
  by Karl Strom

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