January/February 2008

Features

Cover Story

	Product Spotlight
	Winning Their Ears
	by Frank Long
	How manufacturers thrive in the pediatric marketplace.

	Sound Off
	Letters to the Editor
	Last issue's Editor's Message detailed a frank assessment of the magazine; readers responded with some of their own.


	Experts Forum
	Trends in Pediatric Products
	by Alan Ruskin
	Taking a look at what will be great in 2008.


	Industry Insider
	Diagnostics Goes Digital
	by C.A. Wolski
	Testing and fitting equipment move forward into a new era.


	Doing Business
	Measuring the Effectiveness of Your Advertising
	by Paul Findly
	Promoting your practice isn't the end, it's just the beginning of a process that allows you to adapt your ad campaigns to achieve greater success.

WEB EXCLUSIVE

Testing... Testing...

by Will Campbell

Hearing Products Report's editor goes into the booth to observe some pediatric testing at the famed John Tracy Clinic in Los Angeles.

Departments

	Editor's Message
	Of OAEs and Baby Steps
	by Will Campbell


	Product Index


	Product Showcase
	A comprehensive section with photos, specifications, features, and contact information on the latest products, technologies, and services on the market.

	Classifieds
	Calendar
	Consumer Resources
	Media Kit
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