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January/February 2008

Features

Cover Story
  Product Spotlight
Winning Their Ears
  by Frank Long
  How manufacturers thrive in the pediatric marketplace.

  Sound Off
Letters to the Editor
  Last issue's Editor's Message detailed a frank assessment of the magazine; readers responded with some of their own.
  Experts Forum
Trends in Pediatric Products
  by Alan Ruskin
  Taking a look at what will be great in 2008.
  Industry Insider
Diagnostics Goes Digital
  by C.A. Wolski
  Testing and fitting equipment move forward into a new era.
  Doing Business
Measuring the Effectiveness of Your Advertising
  by Paul Findly
  Promoting your practice isn't the end, it's just the beginning of a process that allows you to adapt your ad campaigns to achieve greater success.


WEB EXCLUSIVE
Testing... Testing...
  by Will Campbell
  Hearing Products Report's editor goes into the booth to observe some pediatric testing at the famed John Tracy Clinic in Los Angeles.

Departments

  Editor's Message
Of OAEs and Baby Steps
  by Will Campbell
Product Index
Product Showcase
  A comprehensive section with photos, specifications, features, and contact information on the latest products, technologies, and services on the market.

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