September 2008


Features

Cover Story
  Industry Insider
Boomer Rhymes with Consumer
  by Kurt Medina
  The mature market is one of the most powerful—and growing—consumer segments. Understanding and utilizing the best marketing practices in reaching them will be key to your success.

  Sound Off
Letters to the Editor
  Readers write in with concerns about comparison shopping, phone programming, latex, and more.
  Product Spotlight
Anatomy of an Earmold
  by Will Campbell
  An ear can be as individual as a fingerprint, and for something so unique, the right—or wrong—earmold can make or break a hearing aid's success.
  Product Showcase
2008 Impression Materials & Accessories Shopper
  by Will Campbell
  What's current in the impression materials market—and who's carrying it.


Departments

  Editor's Message
Something's Happening Here
  by Will Campbell
Product Guide
  A comprehensive section with photos, specifications, features, and contact information on the latest products, technologies, and services on the market.

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