Issue Stories

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Marketing Programs

imagePediatric Education
Phonak Inc., Warrenville, IL, teaches children about hearing loss and hearing instruments through its new pediatric program. Featuring a young elephant named Oliver who needs hearing aids, the program includes a kit to help children and parents with hearing aid maintenance, informative booklets for parents and professionals, and accessories with an Oliver theme. The children’s book Oliver Gets Hearing Aids describes hearing loss and the process of obtaining hearing instruments.

imageWebsite
Siemens Hearing Instruments, Piscataway, NJ, offers hearing health care professionals customized websites through its Click He@r program. Participants select their own web addresses and individualize the sites with pictures, office hours and promotional information. The sites can be maintained by participants or through Siemens support services. Accessible through the company’s hearing loss information website, Hearing411.com, ClickHe@r also provides educational links on hearing loss, hearing aids and answers frequently asked questions.


Publications

imageClinical Journal
Westminster Publications, Glen Head, NY, reintroduces Trends in Amplification, a quarterly, peer-reviewed publication that focuses on clinical audiology. Each issue features in-depth coverage of one topic, followed by a complete bibliography. New editor Todd A. Ricketts, PhD, serves as director of the Dan Maddox Hearing Aid Research Laboratory at the Vanderbilt Bill Wilkerson Center for Otolaryngology and Communication Sciences, Nashville, TN. For more information, visit the company’s website at: www.WestminsterPublications.com

imageENT and Voice Journals
Taylor & Francis IncŪ, Philadelphia, offers the ENT & Voice collection of international publications. Acta Oto-Laryngologica, published by a nonprofit society of Swedish otolaryngologists, provides clinical and research data related to otolaryngology and head and neck surgery. Logopedics Phoniatrics Vocology, the official journal of the British Voice Assn. and the Scandinavian Cooperation Council of Logopedics and Phoniatrics, concentrates on speech, language and voice pathology, as well as normal voice function. Scandinavian Audiology, published for the Nordic Audiological Society, covers international achievements in audiology. All three journals are indexed in Index Medicus. For more information, visit the company’s website at www.tandf.no/oto


Catalogs

imageProducts
Oaktree Products Inc, Chesterfield, MO, announces its 2000-2001 product catalog. The 80-page catalog includes 300 new products and an expanded assistive device section. For more information, visit the company’s website at www.oaktreeproducts.com

imagePublications Catalog
The Alexander Graham Bell Assn. for the Deaf and Hard of Hearing, Washington, DC, presents its 2001 Publications Catalog. The 20-page catalog lists professional and educational materials that focus on hearing loss, auditory-oral approaches in education, advocacy, employment, hearing technology advances and materials for parents. For a copy, contact: AG Bell Publication Sales, 2000 M St, NW, Ste 310, Washington, DC 20036; or email publications@agbell.org.

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