Issue StoriesStaff Standpoint
by Karl Strom Observations
Other observations that may interest you: Saddle Up for the IHS Convention in Reno! The International Hearing Society is gearing up for its 51st annual convention in Reno, Nev, on September 11-14. Last years eventthe conventions golden anniversarywas postponed by about 2 months due to the tragedy of 9/11, and many who planned on attending just couldnt change their schedules in time. Thus, IHS is hopeful that this years gathering will draw a large amount of support from long-time IHS members. A preview of products and services being offered by exhibitors at the convention appears on pages 40-45. For information on how to attend the event, contact IHS at 800-521-5247 or visit www.ihsinfo.org. Hearing Instrument Sales Remain Flat. Net US sales of hearing instruments declined by a half-percentage point (-0.59%) in quarter 2 of 2002, according to the Hearing Industries Association (HIA). In the first 6 months of this year, HIA member companies reported selling 949,000 hearing aidsalmost exactly the same (-0.1% fewer) as last year. High Performance Aids Dominate Market. HIA statistics also indicate that digital hearing instruments continue to increase in popularitynow accounting for a total of 40.1% of all hearing aids dispensed in the US (compared to 27.2% for all of 2001). Programmable analog aids accounted for 28.8% (compared to 31.8% for 2001). These numbers are essentially identical to the June 2002 HR Dispenser Survey figures (39% and 29% respectively). If the trend holds up, that means that high-performance instruments (ie, DSP + analog programmables) should make up an astonishing three-quarters of the market by years end. Consumer Reports Onhealth Reviews Hearing Instruments. Consumer Reports Onhealth newsletter (May 2002, Vol 14, No 5) features an article on hearing instruments which ison the wholepretty fair and useful. In the opinion of many in the industry, previous Consumer Reports articles on hearing aids tended to concentrate too much on technology and price, de-emphasizing the role of the dispensing professional and the patient in the fitting process. This article does a good job in providing a background on hearing loss, its causes and diagnosis, and also contains good information on procuring hearing help and buying a hearing instrument and its associated services. The article can be obtained for $3 from Consumer Reports (www.consumerreports.com). Karl Strom |
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