The American Academy of Audiology (AAA) will hold its 16th Annual Convention and Exposition in Salt Lake City, Utah, on March 31-April 3. This section of The Hearing Review is intended to provide a preview of the companies participating in the convention and allow readers to gain a sneak-peek into their latest technology and service offerings. Descriptions of the products and services listed here were provided by the companies upon request of The Hearing Review. To obtain more information on the products, visit the exhibits or fill out one of the enclosed Action Cards (found on page 78).

American Hearing Aid Associates
American Hearing Aid Associates, West Chester, Pa, offers its network of more than 2,000 independent hearing aid professionals nationwide a virtual franchise with no loss of autonomy. AHAA associates receive services such as customized business and marketing plans, owner/staff training, national advertising programs, and consolidated purchasing and billing. AHAA also provides its associates a full range of Internet B2B services through its Web site, AHAABizLink.com. BizLink services include their AHAA account information, pricing, and application service provider (ASP) services, ranging from basic email to business software. Visit the booth for more information. (800) 984-3272; www.ahaanet.com.

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Apherma
Apherma, based in the Silicon Valley of California, designs, builds, and markets 100% digital hearing instruments worldwide. From CIC to BTE, the complete product line utilizes multi-memory, 6-channel DSP with WDRC, and individually adjustable Ck and Cr values. Optional features include: AFC (adaptive feedback cancellation); independent 6-channel noise reduction; and adaptive directional microphones. Apherma also supplies pre-wired faceplate subassemblies and digital body-aids. Apherma will be raffling off a free set of digital hearing instruments at the show. (408) 830-9988; www.apherma.com.

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Bernafon
Bernafon Inc announces that Symbio XT, reportedly the first digital hearing system in the world to process sound with ChannelFree™ signal processing—without the constraints of channels and bands—is now available with OpenFit™ and Soft Noise Management™. Smile Plus, mid range digital, introduces a new directional ITC. Flair, entry level digital, now available with directionality. (888) 941-4203; www.bernafon-us.com.

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CareCredit
Now you can present with assurance, knowing that patients have a way to pay for optimal care. Introducing Pre-Approval, exclusively from CareCredit. With Pre-Approval, you can know in advance whether most patients will be approved for financing through CareCredit, before their appointment or before you discuss recommended care. So you can offer patients a financial solution before costs becomes a concern. To learn more visit the company at the CareCredit Booth, #1107. (800) 839-9078; www.carecredit.com.

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Discovery Hearing Aid Warranties
Discovery Hearing Aid Warranties, America’s comprehensive, one-source provider, works with a national network of dispensers who recognize the critical importance of protecting clients’ hearing aid investments. Discovery offers protection for loss, damage, and component failure on all makes and models. The plan features profitable compensation for dispensing professionals. Discovery Hearing Aid Repair is a rapid response, full-service, all-make repair lab which offers competitive pricing on repairs for non-warranty customers. (800) 525-7936; www.discovear.com.

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Entific Medical Systems
The BAHA® system from Entific Medical Systems is the only implanted bone conduction treatment for hearing loss. Attendees can visit this exhibit to try a demonstration of this treatment option and learn how it can help patients with mixed or conductive hearing loss, or those who live with Single Sided Deafness (SSD), affecting an estimated 60,000 Americans annually. Based on osseointegration, titanium implants integrated with living tissue, the BAHA system is worn by 15,000 people worldwide.(888) 825-8484; www.entific.com.

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Frye Electronics
Frye Electronics, Tigard, Ore, will be showing its newest instrument, the FONIX 7000 Hearing Aid Test System, at the AAA show in Salt Lake City.

In addition, the FONIX FP40 and the FP35 portable units will be on display, as well the FA-10 Hearing Evaluator. Both the sales and engineering staff will be available at the company’s booth to answer questions and demonstrate the instruments. And, as always, the traditional Pendelton blanket will be given away to a lucky winner. (800) 547-8209; www.frye.com.

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Gennum Corp
What’s powering the hearing instruments you prescribe? Gennum Corp will be showcasing the advanced DSP processors and algorithms that have reportedly made it the #1 supplier of digital audio components to the hearing instrument industry. Come see what high fidelity Sound DesignÝ digital audio can do for your clients, and how wireless technologies will enable the advanced user features of tomorrow. (905) 632-2996; www.gennum.com.

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Etymotic Research Inc
Join Etymotic at Booth #1401 to learn why hundreds of audiologists have chosen Digi-K as the best-sounding hearing aid. Experience real-world demonstrations of high-fidelity earplugs and ER’s consumer earphones featured in Newsweek, MAC World, PC Magazine, Wired GQ-UK and Business Week. Try the company’s new cell phone headset that combines the isolation of in-ear technology plus ER’s close-talking directional microphone technology. (888) 389-6684; www.etymotic.com.

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GN ReSound
As one of the world’s largest manufacturers of hearing instruments, GN ReSound is known internationally for innovation in the industry. The company is widely recognized as a hearing healthcare industry technology leader. GN ReSound has developed a series of highly advanced digital hearing instruments such as CANTA and ReSoundAIR. Every model of the Canta Family of digital hearing instruments—from the top-of-the line 3D Digital Canta7 through to the affordable Canta2—shares a powerful legacy, a host of groundbreaking innovations from decades of technological leadership. ReSoundAIR digital hearing instruments are specifically designed to provide optimum gain, stability, and wearer comfort to those with high-frequency loss. Stop by GN ReSound’s booth, 2427, at AAA 2004. (800) 248-4327; www.gnresound.com.

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Hal-Hen
Hal-Hen, Garden City Park, NY, offers comprehensive one-stop shopping for the hearing health care professional, including: assistive devices, impression materials, hearing aid and standard batteries, diagnostic equipment, otoscopes, earlites, pocket video otoscope, earmold and fitting supplies, and a variety of educational materials. (800) 242-5436; www.halhen.com.

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Hearing HealthCare News
Hearing HealthCare News, publishers of customized patient newsletters since 1986, announces its new Practice Development Program™. The program is designed to stimulate practice growth by improving patient satisfaction and loyalty, increasing battery and hearing aid sales to current patients, and increasing the number of patient and physician referrals. Each practice development kit includes dozens of tips and strategies, including the use of battery clubs, patient satisfaction surveys, annual recall programs, patient newsletters, and physician newsletters. The program is available for $395, but is included at no charge to Hearing HealthCare News subscribers. Contact Hearing HealthCare News at (800) 342-1643 or www.hearinghealthnews.com.

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The Hearing Review
Stop by the Hearing Review’s booth to receive more information about this leading, monthly trade magazine for hearing care professionals. With a circulation of more than 21,000 readers, HR focuses on the practical aspects of hearing instrument testing and fitting, technology, marketing, education, patient counseling, events, and industry trends. Each July, the HR Worldwide Registry is published as the “phone book of the industry.” HR also produces special supplements and publications. (310) 642-4400; www.hearingreview.com.

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HIMSA
HIMSA, St Paul, Minn, presents NOAHlink™ at the AAA show. This product is designed to mobilize your dispensing practice with omni-directional wireless connectivity and improved speed. NOAH System 3 allows hearing aid fitting systems, diagnostic instruments, and office-management systems to operate together as a single, integrated system. (800) 435-9246; www.himsa.com.

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Hitec Group
HITEC, Burr Ridge, Ill, is a national distributor of assistive technology with a large dealer program designed to help build your ALD business. Visit the HITEC booth to see amplified telephones, TV listening devices, cellular products, and more. Stop by to try out the products and pick up information about the company’s dealer program which will soon offer on-line ordering. (800) 288-8303; www.hitec.com.

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Interacoustics
Interacoustics presents the AA222, a combination middle ear analyzer and clinical audiometer. One lightweight, portable package provides the capabilities to perform "endless airflow" tympanograms, ipsilateral and contralateral reflex tests, eustachian tube function tests and air-bone-speech conduction tests as well as other standard hearing aid testing evaluations. Call (800) 947-6334 for more information. www.interacoustics-us.com.

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Jodi-Vac
Jodi-Vac hearing aid vacuum cleaners preserve the sound quality of all hearing aids. The first family of vacuum cleaners: Jodi-consumer; Jodi-Pro; and Jodi-XL. Visit the company at booth #403 and learn about the Jodi advantage. (503) 284-1906; www.jodivac.com.

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Knowles Electronics
Knowles Electronics provides a full range of microphones, receivers, and electromechanical controls that improve hearing aid performance and reliability. The company’s Ferrofluid™ receivers improve customer satisfaction by addressing the number-one and number-two problems—wax clogging and shock damage due to dropped aids—encountered by all hearing aids. Knowles’ Pantograph™ receivers allow you to fit more patients by providing more acoustic output with smaller sizes. Matched pair and matched triplet microphones provide customers with superior directionality, the key to hearing in noise. The Deltek 2700 Moisture Protected MTO switch nearly eliminates switch failures due to corrosion. (630) 250-5100; www.knowles.com.

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Magnatone
Magatone, Casselberry, Fla, manufactures 100% digital, programmable, rechargeable directional and analog custom hearing instruments, prewire modules, and is also a distributor of BTE instruments. (800) 789-6543; www.magnatone.com.

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Maico
Maico presents the EroScan, a versatile diagnostic otoacoustic emissions (OAE) test device. Available with DPOAE, TEOAE, or the combo system for more complete evaluations. Users can customize the testing parameters and the data is quickly transferred to a printer or the optional EroScan database software program for more complete reporting capabilities. Fast and non-invasive, the EroScan does not require a response from your patient. Call (888) 941-4201 for more information, or visit the company at booth # 1019. www.maico-diagnostics.com.

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Micro-Tech
Micro-Tech features a complete line of digital instruments, from the smart digital Alpine to the brand new trimmer digital Tacana—all available with either the Touchless Telecoil or Touchless Telephone Response. Micro-Tech was founded in 1986 with a focus of providing solutions for challenging high-frequency loss. Today, it stands by its tried-and-true instruments and customer service. (800) 745-4327; www.hearing-aid.com.

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Phonak
Phonak presents a winning portfolio of digital hearing instruments. From the state-of-the-art Perseo with PersonalLogic customized automatic operation to Supero, reportedly the only digital super power hearing system for severe-to-profound losses, to both Amio and MAXX which offer digital quality hearing at an affordable price. Stop by to see the latest additions to Phonak’s digital hearing line. (800) 777-7333; www.phonak.com.

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Phonic Ear
Phonic Ear develops and markets advanced wireless solutions to greatly enhance speech intelligibility for hearing-impaired children. Come to the company’s booth to experience the superior sound quality of its LEXIS personal FM system and the next big leap in sound field solutions. Products being launching at this show are the EasyListener 2™ with OptiVoice™ and the updated Radium portable sound field system—now available in 216 MHz. Visit the company at booth # 1701. (800) 227-0735; www.phonicear.com.

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Precision Laboratories
Precision Laboratories Inc, Altamonte Springs, Fla, is a full-service manufacturer of custom earmolds for all amplified and non-amplified applications. Departments include special products (Challenger division), hearing protection, monitor earphones, glow-in-the-dark, sparkles, veins, and total hearing health care supply source providing over 300 supplies from bench grinders to batteries and impression materials. Precision is also a maker of new hearing aids, ranging from generic fit to custom fit, analog, digital, programmable, and all-make hearing aid repair service. (800) 327-4792; www.precisionweb.com.

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Qualitone
Qualitone’s full range of DSP hearing instruments and professional software allows audiologists to offer practical solutions to people with hearing loss. Qualitone’s business and marketing programs will support all your efforts to maintain patient satisfaction and attracting new patients, according to the company. Look for MARQUISE, TRILLIANT, EVOLUTION, and QUANTUM to provide the right combination of value and technology. (800) 328-3897; www.qualitonehearing.com.

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Rayovac
Rayovac ProLine Hearing Aid Batteries are now better than ever! Come by the company’s booth at AAA and discover why ProLine continues to set the bar for performance and quality. You'll learn how Rayovac’s latest product improvements translate into even higher patient satisfaction. You'll also learn about the company’s exclusive notecard program and other programs to help you market hearing aid batteries. Visit Rayovac’s booth at AAA (#1319) and see why Rayovac is a world leader in hearing aid batteries. (800) 356-7422; www.rayovac.com.

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Rexton
Stop by booth 826 to familiarize yourself with Rexton’s full line of entry, middle, and high-end digital technologies. Preview the company’s new Regatta™ family of high-level digital instruments as well as its Arena™ family of entry-level and Targa™ family of mid-level digital instruments. Rexton’s friendly and knowledgeable sales team will demonstrate the benefits these new technologies will have on your practice and patients. Don’t forget to ask about the new BTE housing! (800) 876-1141; www.rexton.com.

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Sebotek Hearing Systems
A second PAC processor, Voice-Q™ 510, is now here. This newest model includes most advantages of the PAC design including: unmatched feedback control, deep canal speaker placement, reduced occlusion effect, wide fitting range, and is virtually invisible when worn. Probably the greatest appeal of this latest SeboTek design is that it allows many more consumers to enjoy the benefits of wearing PAC hearing instruments. (800) 388-9041; www.SeboTek.com.

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Siemens
Siemens sees a way to provide the solutions professionals need to make the most of their practice. By integrating hearing solutions, such as TRIANO™ and PHOENIX™ One and information technology, like mySiemens and Practice Navigator™, workflow processes are redefined supporting hearing care professionals in today’s hearing care environment. It’s time for a new way of working, thinking, and delivering hearing care. See a new way. (800) 766-4500; www.siemens-hearing.com.

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Sonic Innovations
Welcome to our corner of the world! This year we are pleased to welcome everyone to beautiful Salt Lake City, Utah, international headquarters of SONIC innovations. Come see how the company’s full line of 100% digital hearing aids helped us to be placed on the Deloitte Technology Fast 500 list of the fastest growing technology companies in North America. Make sure to come by booth #526. (888) 423-7834; www.sonici.com. d

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SonionMicrotronic
SonionMicrotronic, Minnetonka, Minn, produces volume controls, trimmers, switches, telecoils, connector systems, faceplates, microphones, receivers, and amplified telecoils. Stop by the company’s exhibit and see what is new at SonionMicrotronic. (952) 543-8300; www.sonionmicrotronic.com.

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Starkey
Take a closer look at the next wave of Starkey’s on-going patient-focused products and services. New Precision Directional Imaging™ technology for all Genesis products helps patients overcome noise and distance barriers. Demo the new CARE DVD and the latest features of PFS 4.1. Learn from a leader—the company will introduce the Starkey First Internship program. And representatives welcome the opportunity to talk about Starkey’s variety of amplification, rehabilitation, pediatric, network, and business solutions to meet your every professional need. (800) 328-8602; www.starkey.com.

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Unitron Hearing
Unitron Hearing presents Liaison™, the premium digital hearing instrument for active clients, offering the advantages of multiple programs in the convenience of one. Liaison’s Dynamic SoundScene™ automatically adjusts the adaptive directional microphone strategy, noise reduction, feedback canceller, and wind noise manager to meet your patient’s audiological goals. Liaison is available in the full range of styles from a new lightweight and comfortable BTE design to CIC. Liaison—Active, Intelligent, Automatic. (800) 888-8882; www.unitronhearing.com.

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Warner Tech-Care
The expanding line of Warner Tech-Care Products will be on display at Booth #400. Come see Tech-care Ear gel, Dri-aid kits, ear wax removal systems, and several new impression materials, one with an easier to use dispensing gun. Warner will debut a “Take Home Kit” of accessories and hearing aid products for patients with new hearing aids. A full line catalog is available from Warner, the “one stop shop.” A drawing will be held at the booth for a free kit of impression materials and the NEW “Take Home Kit.” (800) 328-4757; www.warnerind.com.

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Westone
Since 1959, Westone has been your source for the highest quality earmolds and one of the most extensive lines of clinical and consumer supplies in the industry. Stop by island booth #2417 in Salt Lake City to see what’s new in the company’s gallery of earmolds. Try out different earmold materials, learn more about the latest in ALDs, and experience Westone Music Products for yourself with the company’s live band. All this and much, much more awaits. (800) 525-5071; www.westone.com.

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Widex
Widex presents the Senso Diva—recently featured on the ABC-TV prime-time television program, “Extreme Makeover.” The premier Senso Diva is available in CIC, ITC, ITE, BTE, and power BTE models. Widex also presents CAMISHA Laser-Fit Technology. By using a 3D scanner, a high-powered modeling computer, and Laser-Fit technology, replication of the ear impression is extremely accurate and hearing instruments are reportedly more comfortable for patients to wear. Visit the Widex booth at AAA for more information. (800) 221-0188; www.widexusa.com.

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E-A-R Auditory Systems
Visit E-A-R Auditory Systems at booth #506, and see how the E-A-RTONE® 3A and 5A have been improved to be the best insert earphones ever. If you’re not using insert earphones in your practice, stop by and pick up a copy of “The Inside Story About Insert Earphones.” If you already use an E-A-RTONE 3A or 5A, find out how your insert phone can be upgraded. Need a front tube, Velcro clip, neck-loop, instruction booklet? Stop by, problem solved. (800) 624-5955; www.aearo.com.

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Micro Audiometrics Corp
MicroAudiometrics Corp, Murphy, NC, features a variety of hearing testing equipment, including the Earscan, a product available as an impedance bridge, audiometer, or combination. Also available is the hand-held, battery-operated DSP pure tone audiometer. Stop by the company’s booth at the AAA show and learn about an exciting new product the company will soon introduce. (800) 729-9509; www.microaud.com.

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Oticon
This year Oticon is celebrating its 100 years of providing quality hearing care around the world. The Oticon booth will present exciting new hearing care innovations which will lead the company and the industry into the next century. Oticon will feature its full range of digital hearing instruments, from the most premium digital technology available to the ultimate in affordable digital hearing care. Come celebrate with us in Salt Lake City. Booth # 927. (800) 526-3921; www.oticonus.com.

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