Advertising

Campaign
American Hearing Aid Associates (AHAA), West Chester, Pa, has reported great success for its 2003 national consumer advertising campaign. The campaign generated nearly 4,000 leads for its network of hearing health care providers, while promoting better hearing to the senior and baby boomer markets. The multi-million dollar campaign used national cable television programs and print media that appeal to senior audiences. These included the Game Show Network and Discovery Health channels, Prevention, Reader’s Digest, and USA Today’s Sunday Supplement. In addition, more than 100 newspapers were in the mix covering most major markets.

Online Programs

House Ear Institute
The House Ear Institute is now offering a public access link to a new USC Ageworks™ online educational program on “Hearing and the Aging Ear,” part of an educational course series of The Ethel Percy Andrus Gerontology Center at the University of Southern California (USC). USC Ageworks™ produced both the public and professional versions of this module through the partnership support of the House Ear Institute. The online version provides the general public with an educational overview of the hearing process and common hearing problems, and it covers four important aspects of hearing: how we hear, hearing evaluation, hearing changes with aging, and the psychological effects of hearing loss. The course is now available as a link from the House Ear Institute’s Web site at www.hei.org/ageworks/hearingcourse.  

Brochure

Auricle Ink Publishers
Auricle Ink Publishers, Sedona, Ariz, present A Bridge to Healing, The Consumer Handbook on Hearing Loss & Hearing Aids, Second Edition. The book, edited by Richard Carmen, AuD, contains excellent information on how to achieve life satisfaction despite less-than-optimal hearing. Written for consumers with hearing loss and their families, the book contains chapters from some of the best-known hearing care advocates in the field, including Richard Carmen, Douglas Beck, Robert Sandlin, Kris English, Sergei Kochkin, Barbara Weinstein, Thayne Smedley and Ronald Schow, James Maurer, and Mark Ross. Topics range from “mapping your own audiogram” (English), to how hearing aids can improve quality of life (Kochkin), to hearing aid technology (Sweetow). Also included is an assistive listening devices appendix and a professional resources appendix. For more information, call Auricle Ink at (928) 284-0860; www.hearingproblems.com.