Issue StoriesStaff Standpoint
by Karl Strom Worldwide Hearing Care
A future staple of AR? The individualized care that a patient receives largely shapes the success and satisfaction he/she will have with the hearing device. Working with the patient on overcoming listening challenges is part and parcel of the job confronted by any good clinician. However, practical limitations exist relative to how much time you can spend with patients, as well as how well patients can accurately describe their complex listening needs. I believe the computer-based Listening and Communication Enhancement (LACE) system, developed by Robert Sweetow, PhD, and colleagues at the University of California, San Francisco (p 56) may be a first of its kind in what will become an entire class of vital, interactive training tools that supplement the AR process. With the possible exception of Scientific Learnings Fast ForWorda computer program that artificially slows down speech in order to retrain the temporal processing of the brainLACE is the first interactive program designed (primarily) for the dispensing field that has been developed to retrain the brain to better utilize residual hearing abilities. Although it remains to be seen if LACE is successful, the concept of revitalizing a patients acoustic acumen and honing listening skills through interactive exercises is a logical one, and it holds great promise as a tool in the future of AR. If physical therapists can train people to rebuild their muscles and adjust their movements to compensate for physical weakness or injury, why cant hearing care professionals use interactive exercises to train people to use hearing aids more effectively and adjust their listening habits to compensate for hearing loss? In fact, AR is physical therapy for the ears. This type of approach, if successful, could ultimately present new opportunities, and even help create a hearing care subspecialty (eg, aural rehabilitation therapist). Dont miss the article on LACE in this issue. Why are hearing aids so expensive? Everyone in hearing health care has heard this question. In last months HR, veteran dispenser and educator Roy Bain suggested answering a patients negative comments about price with an affirmative statement like, Yes, everything is too expensive these days. I can remember when gas was 19¢ a gallon, but thats the way life is. The goal in addressing this issue, according to Bain, is not to turn it into an objection that requires 2 hours of explanation to overcome. Having said that, in this months issue, Jay B. McSpaden, PhD, offers an article intended for dispensing professionals that might help to bolster their case further. It shows that, although overall prices have gone up significantly due to the rapid acceptance of advanced technology, todays hearing aid prices are still in line with historical norms. Further, McSpaden shows that, after adjusting for inflation, you can buy a comparable analog hearing instrument for less than you paid in 1980and youll get a lot more features and benefits from the current hearing aid. Although Bains approach may be the practical one for counseling, arming yourself with the facts regarding hearing instrument pricing may also prove to be helpful. Karl Strom |
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