The Hearing Industry Resource: All Issue Stories

Effectiveness of Informational Counseling on Acceptance of Hearing Loss Among Older Adults

Mon, 1 Jun 2009 00:00 EST

This study suggests that about one-third of socially active older adults who do not wear hearing aids and do not voluntarily visit hearing clinics are either unaware of their hearing loss or are in denial of the hearing loss. Informational counseling, even provided by a relatively inexperienced clinician, can help about 50% of such individuals in accepting their hearing loss immediately after counseling.

Marketing and the Internet: Location, Location, Location: SEO and Your Business

Mon, 1 Jun 2009 00:00 EST

Just because you have a great home page and Web site, don't think this guarantees you a connection with the burgeoning online consumer population. It is no longer enough just to "have a Web site." Your Web site needs to be streamlined and built correctly to utilize its full value.

Marketing and the Internet: 10 Pathways to Marketing Success in Challenging Times

Mon, 1 Jun 2009 00:00 EST

If you're looking for new and proven ways to market your practice to seniors, especially on a limited budget, consider these 10 pathways.

Marketing and the Internet: Live Speech Mapping: A Stimulus Package for Hearing Health Care

Mon, 1 Jun 2009 00:00 EST

A look at today's advanced computerized technology that assists in obtaining the best "first fit" result with hearing instruments, and also represents a key business tool for educating the buyer and the third party-the spouse, patient's daughter/son, etc-about your recommended solution.

Hearing Science: Broader Bandwidth Improves Sound Quality for Hearing-Impaired Listeners

Mon, 1 Jun 2009 00:00 EST

A study that investigates if wider bandwidth improves sound quality for hearing aid users. Results show preference for wider bandwidths for speech and music, with listeners reporting that a 10,000 Hz bandwidth hearing aid sounded clearer with more nuances audible than an 8000 Hz bandwidth hearing aid.

HR Online

Mon, 1 Jun 2009 00:00 EST

Staff Standpoint: Notes from a Grumpy Old Guy

Mon, 1 Jun 2009 00:00 EST

Events

Mon, 1 Jun 2009 00:00 EST

Special Supplement: Taking the Bill to the Hill

Mon, 1 Jun 2009 00:00 EST

Hearing industry leaders go to Washington to drum up support for the Hearing Aid Tax Credit, and they need your help!

Video Otomicroscopy: A New "Vision" in Cerumen Management

Fri, 1 May 2009 00:00 EST

Otoscopy using a binocular microscope (referred to as otomicroscopy) represents a serious upgrade for hearing care professionals who are committed to providing superior cerumen management and hearing aid services. Moreover, when clinicians include video otomicroscopy, they add a powerful tool for patient education and motivation, as well as data storage for patient records. Here is a tutorial from two private practice audiologists about what video otomicroscopy is, the equipment involved, its cost and clinical value, and how it's used.

Editor's Message: Something Just Clik'd

Fri, 1 May 2009 00:00 EST

Identifying Cochlear Implant Candidates in the Hearing Aid Dispensing Practice

Fri, 1 May 2009 00:00 EST

Similar to hearing aids, the market penetration of cochlear implants is surprisingly low-the authors estimate it at around 10%. One of the key reasons is that many patients who fall within the current candidacy range are never referred for evaluation for a cochlear implant. And that can present problems for both the patient and for the dispensing professional. This article provides an update on the current expanded criteria for cochlear implant candidacy.

Technology Guide Matrix: The "Canal Zone"

Fri, 1 May 2009 00:00 EST

This month's survey showcases a broad spectrum of in-the-canal hearing instruments

Directionality and Noise Reduction in Pediatric Fittings

Fri, 1 May 2009 00:00 EST

There are few amplification-related topics that generate greater differences of opinion than the issue of the application of advanced signal processing, such as automatic directionality and digital noise reduction, to pediatric hearing aid fittings. It is not that these systems are inherently inappropriate in hearing aids; rather, the concern is that these systems may disrupt access to important speech information that the developing child needs. This article reviews the decision-making process in applying directionality and noise-reduction features.

Product Showcase: AudiologyNEXT 2009!!!

Fri, 1 May 2009 00:00 EST

Hearing Review Products zeros in on the hottest new products featured and unveiled at AudiologyNow! 2009.

How Can Digital Signal Processing Help Musicians?

Fri, 1 May 2009 00:00 EST

Hard-of-hearing musicians have special needs that are not always met by hearing aid technology. This article illustrates how clinical choices, state-of-the-art digital signal processor (DSP) systems, and advanced DSP software engineering improved the music listening experience for three musicians. A continuation from HR's special issues in February and March on Musicians and Hearing Aid Design co-edited by Marshall Chasin, AuD, and Larry Revit, MS.

Industry Insider: A Sure Thing

Fri, 1 May 2009 00:00 EST

How warranties help to protect patient investment and improve audiologist-patient relations

HR Online

Fri, 1 May 2009 00:00 EST

Products In Practice: Focus on: Marketing/Business Building

Fri, 1 May 2009 00:00 EST

We tap readers into what marketing professionals and practitioners/dispensers are saying about marketing programs they offer or use.

Staff Standpoint

Fri, 1 May 2009 00:00 EST