In an announcement at today's AudiologyNow! Convention, Sonova has officially introduced an array of new products from Phonak and Unitron, extending its CORE-based product portfolio and setting new standards with SoundRecover, while bringing two entirely new Unitron hearing instruments.
Exélia Art — the new premium product family covers mild to severe hearing loss, now with SoundRecover. Available with the new premium features DuoPhone and ZoomControl with DirectTouch.
Audéo YES — the smallest wireless hearing instrument in the market, featuring SoundRecover and other unique audiological features.
Naida IX — the first high-power product in the premium segment
Nios micro — Phonak's most comprehensive and technologically advanced pediatric solution for children with mild to moderately-severe hearing loss.
Additional innovations:
micro Petite — the smallest BTE housing in the Phonak range available for non-wireless versions of Exélia Art, Versáta and Certéna
Slim Tip Soft — the first custom earpieces that are produced with digital UV soft shell material, which also allows BTE wearers to benefit from Acoustically Optimized Venting (AOV)
Click'nTalk and iCom TV package — new digital wireless accessories
SmartLink+, ZoomLink+, EasyLink+ — New FM transmitters based on the Dynamic FM platform
DynaMic — a pass around microphone for inspiro, which expands Phonak's MultiTalker Network
The Unitron brand,
represented by a new logo, tagline and colors, gives shape to the company’s unique promise to hearing healthcare professionals and their
clients. The logo, with its connect
tagline, represents the vital connections between Unitron employees,
hearing healthcare professionals and people with hearing loss.
Passport — the first wireless Unitron hearing instrument in the premium segment
Shift — a stylish, ultra-small BTE housing with external receiver
Unitron’s new premium hearing instrument Passport offers
an extraordinary array of advanced technologies that promote clearer,
more engaging hearing than ever before. Passport’s purpose-driven
innovations include unprecedented client control over listening
preferences, wireless connectivity and programming, interactive
personalized learning, and digitally precise venting technology.
Passport’s smartFocus™ gives clients the ability to control four
adaptive features of their hearing instruments, including the
microphone strategy, to refine individual listening preferences.
With Passport, Unitron
continues its track record for unparalleled choice with the
introduction of three new styles: wireless Moxi 13 CRT (Canal
Receiver Technology) and Moda 13 Slim Tube, which offer all the
advantages of a 13 BTE without compromising on size and aesthetics; and
the all-new Shift – the second Unitron product introduction in this
year’s AAA line-up.
Shift is the ultra-small BTE
that proves stylish is also smart. Shift is a 10A CRT with Passport’s
core feature set. Shells and spines can be easily interchanged in the
office to meet clients’ style preferences to match skin tone, hair
color or personal style. The commitment to client control continues in
Shift, with the proven ease of onBoard™ control and the optional Smart
Control remote.
Commenting on the
simultaneous brand and product introductions, Unitron President and
Chief Executive Officer, Cameron Hay said, “Launching these three
initiatives concurrently makes perfect sense. Passport and Shift truly
exemplify our brand promise. Both are purpose-driven solutions that
contain amazing advancements in hearing instrument technology and both
showcase the great things that happen when we collaborate with our
customers to respond to the everyday needs of their clients. The
addition of these products to our already extensive line-up further
strengthens our commitment to providing solutions for everyone in the
broadest range of styles and at all price points.“ Passport and Shift
market introduction will be staggered from April to June 2009.