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Altruistic Marketing: A Win-Win Approach to Success by Providing Hospice Care Services

Hearing care professionals are in a unique positon to make a life (and death) altering impact for the terminally ill while simultaneously positioning their practices for future success. The symbiotic character of altruistic marketing through services provided to hospice and palliative care agencies provides a unique opportunity to positively impact the communication and emotional needs of families while providing significant positive marketing benefits to practitioners.

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Coping with Tinnitus

While there is no cure for tinnitus, numerous treatment options continue to emerge, including tinnitus management programs administered by hearing care professionals, hearing aids including those with tinnitus remediation features, sound therapy systems, and tinnitus coaching apps.

Prevention

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HIA Releases Results of Hearing Loss Survey

New research announced by the Hearing Industries Association (HIA) reveals that 4 out of 5 Americans consider hearing loss serious, but ignoring the problem is more common than you may think. Fewer than 16% of adults ages 20-69 who need a hearing aid use one. That number almost doubles to 30% for adults over age 70 who need a hearing aid but don’t use one, according to the National Institute on Deafness and Other Communication Disorders (NIDCD).

Tinnitus

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Tinnitus App Diapason Offers 200 Free Subscriptions

While tinnitus has no known cure, one science-based app, Diapason, can help offer relief to some of the 50 million people suffering in the US. Beginning on World Hearing Day, March 3, Diapason announced that it will offer $25,000 worth of free subscriptions during March.

Hearing Aids

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Rexton Launches M-Core Rechargeable Hearing Aids

Hearing aid manufacturer Rexton announced an all-new line-up of rechargeable M-Core behind-the-ear (BTE) hearing aids. The new M-Core devices help “improve hearing in any situation, and include the M-Core B-Li P, the M-Core B-Li M, and the M-Core B-Li HP – the company’s first high-power rechargeable BTE hearing aid that delivers up to 61 hours of battery life on a single charge.”

Inside Hearing

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NAL Publishes Report Defining Outcomes for Hearing Programs

In Australia, this evaluation has often been based on how many hearing aids are sold over a period of time. The consensus signals a shift towards a more client-centric measurement of rehabilitation success. This has been achieved by considering factors that are meaningful to people who receive hearing rehabilitation services and represent the genuine positive impact that hearing rehabilitation has on their day-to-day lives.