Unitron Hearing


Alison Berry


Kim Zeller


Claude Alexandre


Sheri Panesar


Lise Benziger


Kate Ferrede


Nancy Dowell


Thomas Mitchell


Jim Stormont


Scott Thompson


Heidi Urban


Allison Siroky

Unitron Hearing US has appointed four new sales professionals to its organization. Alison Berry is the regional sales representative for Texas and Louisiana. Nancy Dowell is the inside sales representative for the Western region. Thomas Mitchell is the regional sales representative for Florida. Kim Zeller is the regional sales representative for Northern California.

Unitron Hearing Canada has also appointed several new sales professionals.

Claude Alexandre is the sales representative for Quebec. He has more than 28 years of experience in pharmaceutical sales.

Jim Stormont is responsible for sales activities and developing business relationships throughout Central Ontario. He has more than 20 years of experience in health care and medical device sales, including medical, vascular, and surgical devices.

Sheri Panesar is responsible for North and Eastern Ontario. She has 15 years of experience in medical devices, and is an active volunteer with the Canadian Hearing Society in Mississauga, Ontario.

Scott Thompson oversees sales activities for Atlantic Canada. He has more than 18 years of experience in medical instrument sales for neurosurgeons and ENTs.

Lise Benziger is Unitron Hearing Canada’s field trainer manager. She has 17 years of experience in the hearing industry, including marketing, sales, and product management. In this position, Benziger is responsible for managing territory sales representatives, as well as training sales personnel and customers on products’ technical features and specifications.

Kate Ferrede has been promoted to marketing manager, product launch and promotions, for Unitron Hearing Canada’s marketing department. She will work closely with Unitron Hearing’s group companies, product managers, and audiologists to develop product support materials that communicate the benefits of Unitron Hearing’s products and services. She is responsible for marketing strategy, including the execution of regional product launches and promotions.

Heidi Urban will be working closely with Ferrede. She is responsible for event coordination and execution, advertising, promotions, and customer marketing support.

As the key accounts and contract manager, Allison Siroky is responsible for implementing all third-party contracts and supporting key customer accounts. She works closely with marketing, customer service and audiology, and also manages battery sales across Canada.


 Audiology Foundation of America
The first annual David P. Goldstein, PhD, Outstanding Audiologist Award was presented to David Cieliczka, AuD, during the October 2005 ADA Banquet by the Audiology Foundation of America (AFA), Lafayette, Ind.

Cieliczka has served as an AFA director, as well as an Academy of Dispensing Audiologists secretary and president. His committee work for the Conference on Professional Education in 1988 launched the AuD movement, the model AuD curriculum, and, in turn, the AFA. He was also an instrumental leader among New Hampshire practitioners in obtaining state licensure for audiology for the first time in that state in the late 1990s.

The award recognizes the accomplishments of an audiologist who has made significant contributions to the profession by promoting the transformation of audiology to a doctoral profession with the AuD as its distinctive designator. It also holds as core values the importance of setting an example for future audiologists as well as excellence in providing quality patient care.

The award honors Goldstein, founding chair of the AFA, for his devotion to the improvement of education for future audiologists and the promotion of the AuD. Goldstein is professor emeritus, audiology, at Purdue University, West Lafayette, Ind.

“I couldn’t be more honored to have Dave Cieliczka win this award,” Goldstein says. “He’s done wonderful work for our profession, and is truly dedicated to giving his patients the best in quality care.”


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