The American Academy of Audiology (AAA) is holding AudiologyNOW!, its 19th Annual Convention and Exposition, in Denver on April 18-21. In this section, HR provides a sample of some of the new products and services that will be exhibited at the show. Descriptions of the products and services listed here were provided by the companies upon the request of The Hearing Review. For more information on these products and services visit the exhibits by these vendors.

American Hearing Aid Associates

AHAA offers its nationwide network of over 2,000 independent hearing aid professionals a virtual franchise without loss of autonomy. AHAA services include customized business/marketing plans and materials, owner/staff training, and consolidated purchasing and billing. The company’s “Strategic Solutions” services help independent providers expand their businesses through acquisition. AHAA provides prospecting, funding, business training, and recruiting support in helping these practices grow. Its Web site AHAABizLink.com gives members comprehensive business reporting, marketing, and practice-building solutions. (800)984-3272; www.ahaanet.com.

Booth No. 1019

Audina Hearing Instruments

Audina® Hearing Instruments Inc manufactures a complete line of custom, OTE and BTE hearing aids, including digital, programmable, and analog technologies. Recently Audina unveiled several exciting new products including the SPARO™, an over-the-ear (OTE) instrument, and the INTUITION®, a family of custom ITE and BTE aidsboth offering the latest in advanced digital circuitry. Visit our AudiologyNOW! Booth #809 to learn about our complete line of hearing instruments and meet our team members including Pinkie, the tallest Florida Flamingo! (800) 223-7700; www.audina.net.

Booth No. 809

Audioscan

At Audioscan Booth 900 we will be previewing the most exciting improvement in hearing instrument fitting systems since we introduced speech as a test signal in 2001. Now you can achieve the best fit for your patient and demonstrate the benefits and features of digital aids in one integrated test. Verify and demonstrate benefit at the same time! Stop by for a test drive. (800) 265-2093; www.audioscan.com.

Booth No. 900

Bernafon

PRIO is the “Best in class”. With PRIO, Bernafon delivers the most advanced automatic performance in the entry-level class, offering significantly more than standard hearing instruments in this category. PRIO delivers a unique, individualized automatic program, with a variety of predefined signal processing strategies, optimized for your client’s needs. This results in less fine-tuning time for you. PRIO always sets PRIOrities rightfor you and your clients. (888) 941-4203; www.bernafon.com.

Booth No. 1458

CareCredit

Come to the CareCredit Booth #1073 to listen and learn as leading practice management consultant Kevin St. Clergy conducts daily 10-minute Snapshot Sessions on three key practice issues: 1) setting financial goals, 2) increasing profitability, and 3) managing cash flow by decreasing accounts receivable. Also learn how CareCredit has been proven to increase acceptance of optimal technology and average ticket sales and decrease returns. For information on CareCredit, call (800) 300-3046, ext 4519; www.carecredit.com.

Booth No. 1073

Discovery Hearing Aid Warranties

Discovery Hearing Aid Warranties provides Loss, Damage, and/or Component Failure Protection for all makes and models of hearing aids, including cochlear implants and bone anchored processors. A unique compensation plan generates continuous extra income for dispensers who recognize the critical importance of protecting clients’ hearing aid investments. Discovery Hearing Aid Repair is a quality, rapid response, full-service repair lab with vast experience in repairing older and newer hearing aids. (800) 525-7936; www.discovear.com.

Booth No. 1247

E-A-R Auditory Systems

E-A-R Auditory Systems, the manufacturer of the E-A-RTONE 3A, and the next generation E-A-RTONE 5A Audiometric Insert Earphone invites you to visit us at Booth 1222. We’ll show you how you can enhance the quality and efficiency of the audiometric testing you perform by taking advantage of both the practical and infection control benefits of coupling the E-A-RTONE Insert Earphone’s disposable E-A-RLINK foam eartips to your patient’s ear canals.
(317) 656-5714; www.e-a-r.com/auditorysystems.

Booth No. 1222

EarQ Group

Are you looking for a fresh approach to grow your practice? To obtain the freshest ideas for professional consumer marketing, improved community identity, efficient staff training and increased profitability, come to booth 1323, and visit with staff of the EarQ Group. They have the tools needed to help you compete in today’s competitive hearing industry. To contact the EarQ Group, call (866) 432-7500 or visit their web site at: www.earq.com.

Booth No. 1323

Ear Technology/TransEar

TransEar is fast becoming the remedy of choice for single-sided deafness because it’s effective, affordable, doesn’t require surgery, and doesn’t occlude the good ear. New for 2007: a half shell model which improves patient comfort and allows you to fit a wider range of patients including those with small ear canals. We’re also introducing exciting new products in the Dry & Store product line which you’ll want to see first-hand. Ear TechnologyHelping people hear better everyday. (888) 382-9327; www.eartech.com.

Booth No. 1114

Etymotic Research

Etymotic Research will show Baby Blues™ earplugs, the newest flat attenuation earplug for small ear canals, and a new lightweight, inexpensive portable Noise Dosimeter. Also featured will be the Companion Mics™ wireless multi-talker system that allows up to three talkers to speak to a single listener. Unlike other assistive technologies, Companion Mics are a many-to-one system. (888) 389-6684; www.etymotic.com.

Booth No. 1255

Frye Electronics

Frye Electronics will be showing the newest version of the FONIX 7000 Hearing Aid Test System. Version 1.6 provides the expanded and improved default settings and navigation features that make the instrument easier to use. The portable FONIX FP35 will be on display, as will the FONIX FA-10 Hearing Evaluator. The Decos Audiometer Workstation. a high end computer based system, will be shown for the first time in the United States. (800) 547-8209; www.frye.com.

Booth No. 1200

GN Otometrics

GN Otometrics will be featuring solutions from our three expert areas; Hearing Assessment (MADSEN), Fitting Systems (AURICAL) and Balance Assessment (ICS). Visit us for a demonstration of the successful ICS Chartr 200 vestibular system including a new, compact light bar. Or, discover how our software universe, OTOsuite, allows seamless integration between your instruments for a more efficient diagnostic and verification process. (800) 289-2150; www.gnotometrics.com.

Booth No. 303

GN ReSound

One of the world’s largest manufacturers of hearing instruments, GN ReSound is known internationally for setting the pace of innovation in the industry. GN ReSound invites you to visit our booth and learn more about our Pulse product line the latest hearing instrument providing patients supercharged convenience, performance and style. Pulse offers patients unrivaled convenience and optimized open performance to fit the demands of their active lifestyle. (800) 248-4327; www.gnresound.com.

Booth No. 328,1028

Hansaton Hearing Systems

Hansaton Hearing Systems is a 50-year-old manufacturer of hearing instruments with distribution in 70 countries. In February 2006, Hansaton established its US headquarters in Tampa, Fla, as part of a major initiative to begin distribution in the USA. Hansaton offers a complete line of hearing instruments, including its award-winning Leonardo, Soundmanager, and Relaxx Hearing Systems.

Booth No. 1208

Health Enterprises

Health Enterprises, a leading worldwide manufacturer is launching the Audio-Kit™ Hearing Aid Cleaner and the Dri-Eze™ Hearing Aid Dehumidifier. The Audio-Kit™ works with all hearing aids and features five tools built into an ergonomic, easy to use handle. The Dri-Eze™ utilizes an innovative “built-in” desiccant lining guaranteed to remove moisture for 6-months. Visit us at AAA Booth 1024 for more information on our products and distributors. (800) 633-4243. www.healthenterprises.com.

Booth No. 1024

Interacoustics

Interacoustics’ signature product for 2007 is the Eclipse, a diagnostic platform for performing ABR and OAE tests directly from your own computer. Choose from any combination of ABR, advanced ABR, DPOAE, and TEOAE in a Windows-based software that makes moving from one software module to another seamless. In addition, the OtoAccess™ database allows you to store your test sessions in one central database for fast searching and efficient retrieval. (800) 947-6334; www.interacoustics-us.com.

Booth No. 606

Magnatone

Proudly celebrating our 40th anniversary, Magnatone is planning a festive event. Join us as we turn back time to 1967. We will have a photo studio, iconic figures from our inaugural year, and a fabulous anniversary cake for all to enjoy. We will also have new product releases, fantastic games, exciting giveaways, great conversation, and lots of fun. Come celebrate with us! (800) 789-6543; www.magnatone.com.

Booth No. 1455

Maico Diagnostics

With a new, simplified approach to diagnostic middle-ear analyzing and the most popular OAE instruments in the country, Maico is an AudiologyNOW! must-see. Visit the Maico booth for special promotions, hands-on demonstrations, or tech-talk with the development staff. (888) 225-0380; www.maico-diagnostics.com.

Booth No. 1033

MedRx

MedRx Inc, Largo, Fla, will display their complete AVANT™ Line of Audiological, diagnostic and micro-fitting systems. These PC-based systems will feature live speech mapping, hearing instrument fitting, and audiometry. Multi-purpose video otoscopes and hearing instrument restoration systems will also be on display and available for hands on demonstrations. Additionally, MedRx will introduce their new hearing instrument test chamber that features a rotational pad for testing and Polar Plots to determine directional effectiveness of hearing instruments. Visit our booth #1123 for additional information on these quality products.
(888) 392-1234; www.medrx-usa.com.

Booth No. 1123

Micromedical Technologies

Micromedical Technologies manufactures a broad range of instrumentation for vestibular testing and rehabilitation including: VisualEyes VNG/ENG, VORTEQ Active Head Rotation, DVA-T Dynamic Visual Acuity Test, System 2000 Rotational Vestibular Chair, Cooling AirStar, AirStar & AquaStar Caloric Irrigators, BalanceCheck Platform Posturography and BalanceQuest Computerized Dynamic Posturography, and RealEyes Video Goggles. Visit us at booth 1242 at AAA in Denver for a demonstration of our products. (800) 334-4154; www.micromedical.com.

Booth No. 1242

Micro-Tech

Stop by Micro-Tech’s booth to experience the Radius series of hearing instruments. Powered by nFusion technology, Radius instruments are designed to maximize patient satisfaction yet remain easy to use. Micro-Tech will also debut a new set of practice-building tools. You’ll be able to see the freshest ideas for marketing your practice. (800) 745-4327; www.hearing-aid.com.

Booth No. 346

Mid-States Laboratories

We at Mid-States Labs have been in the earmold business for over 58 years. We manufacture the finest earmolds around. We exclusively offer the NASA-based Audtex and second generation Apollo. We offer all types of product such as earmolds, sound plugs, swim molds, iPod molds with sound port, and a lot of other items. Please call Woody at (800) 247 3669 for more information or come see him at AAA in Denver at Booth #1065. www.mid-stateslabs.com.

Booth No. 1065

Oaktree Products

Please visit Oaktree Products Inc Booth 1224 to receive a copy of our new 2007 Catalog. Also check out new products such as the Contego wireless communication system and the Companion Mic, a breakthrough product for communicating in noise. You can also check out the NoizFree Beetle, a Blue Tooth induction device, and all of our show specials. (800) 347-1960; www.oaktreeproducts.com.

Booth No. 1224

Oticon

It’s possible…Over the past year, Delta has become the highest-selling product in the history of Oticon USA. Finally hearing care providers have a hearing device that appeals to younger first-time users. This year we will reveal a groundbreaking new communications strategy to bring the Delta message to even more of the millions of Americans who need amplification, but who simply refuse to wear traditional hearing aids. Oticon will also reveal a new hearing instrument line that has taken 450 man-years to develop. More than just the world’s most advanced hearing aid, it defines new possibilities with hearing devices. At AAA, you will have the chance to experience why from May 1, 2007 you won’t be able to just offer your patients better hearing, you will be able to give them the world! (800) 526-3921; www.oticonusa.com.

Booth No. 333

Phonak

Phonak invites you to explore its interactive sound tunnel and immerse yourself in an amazing auditory experience. Bring your colleagues and enjoy this “Wow” listening moment together. Not to be missed is the launch of a breakthrough product designed to trulyonce and for all take the baby boomer market by storm. You have never seen anything like it! PhonakThe Right Fit for you and your patients. (800) 777-7333; www.phonak.com.

Booth No. 1418

Precision Laboratories Inc

Precision Laboratories Inc, Altamonte Springs, Fla, will be showing a complete line of custom products, such as custom earpieces for over-the-ear (OTE) fittings, sound protection for industrial use, and also sound protection for musicians, like the ER series from Etymotic Research. Also on display will be our complete line of Challenger products for the wireless communication industries. Precision will be showing our contribution to the open-fitting earpiece and also seveeral of our hearing health care products. (800) 327-4792; www.precisionweb.com.

Booth No. 425

Rayovac

Rayovac, the world’s longest-lasting hearing aid battery, sells the ProLine Brand exclusively through audiologists and hearing care professionals throughout North America and Europe. You can count on ProLine to provide you and your patients the most advanced batterytechnology and a battery that is consistent from cell to cell. Stop by our booth at AudiologyNOW! to find out how ProLine’s marketing program can help you grow your business. Your name and logo can be co-branded with the #1 selling hearing aid battery in the world. (800) 356-7422; www.spectrumbrands.com.

Booth No. 822

Renata

Enter the Renata Challenge and you might win a FREE trip for 2 to Switzerland! For a limited time, we are also offering a great deal: 10 Cartons of 60 for only $10.60 each, with a no-questions-asked money back guarantee! Now it’s easy for your patients to test Renata’s great performance! See us at AAA in Denver! For more information, contact Magnatone at (800) 789-6543 or visit www.audiology.com/renata.

Booth No. 1106

Rexton

With Rexton’s competitive product landscape you can expect to find the perfect product to fit your patient’s hearing needs. Each instrument is built with Rexton’s state-of-the-art technology, giving your patients the ultimate solution to their hearing loss: A quality, cosmetically appealing hearing instrument that won’t break their budget. Rexton also offers innovative technologies such as C-Guard, the latest advancement in wax protection. C-Guard provides your customers with long-lasting protection that requires virtually no maintenance. Visit us at AAA, booth #1447 to find out more about any of our product lines: Revera Premier-Plus; Calibra and Calibra FREE D Premier; Targa Intermediate, and Arena classic instruments. You can also ask about our NEW Better Hearing DVD! (800) 876-1141; www.rexton-online.com.

Booth No. 1447

Siemens Hearing Instruments

Siemens Hearing Instruments, Piscataway, NJ, continues to revolutionize the hearing instrument industry with innovative hearing solutions. Addressing specific consumer needs, Siemens is proud to introduce the INTUIS™ family of instruments and CENTRA Active™. INTUIS instruments offer key advancements in performance at a great value. CENTRA Active was designed to meet the needs of active individuals with key features such as rechargeability and Siemens AquaProtect™ technology that provides resistance to sweat, moisture and humidity. (800) 766-4500; www.usa.siemens.com/hearing.

Booth No. 1428

Sonic innovations

SONIC innovations will preview two outstanding new product solutions at AAA 2007. Velocity, our next-generation premium product offering, sets a new standard in automatic and adaptive technology. Ion 200, the newest member of our incredibly small and very powerful open-ear family, features enhanced case styling and new colors. Stop by our booth for details, as well as training and education courses on our entire family of digital hearing aid products. (801) 365-2800; www.sonici.com.

Booth No. 364

Sonion

Sonion is the leading supplier of miniature components to the hearing industry, providing a complete line of microphones, receivers, telecoils, volume controls, trimmers, switches, combination units, programming systems and wax protection. This comprehensive product portfolio is a result of our continuous research and development effort striving toward smaller size, higher quality, and better performance simply Superior Solutions Made Smaller. (952) 543-8300; www.sonion.com.

Booth No. 1607

Starkey Laboratories

Starkey Laboratories Inc, Eden Prairie, Minn, offers custom hearing aid manufacturing and repair service for all makes/models of hearing aids. The company also provides standard products and batteries, as well as equipment sales and audiometer calibration/repair, new instrument and repair warranty services, and marketing, training, and practice management services and support. (800) 328-8602; www.starkey.com.

Booth No. 346

Unitron Hearing

Unitron Hearing introduces Moxi™, the first no compromise micro-BTE offering cosmetics, performance and a full fitting range. Moxi supports canal receiver technology and features onBoard™ control, a push-button configurable as a program button or volume control. A choice of external receivers provides both instant and custom fittings for mild to severe hearing losses. Moxi is available at four price points with Indigo™ and the Element™ series. (800) 888-8882; www.unitronhearing.com.

Booth No. 1442

Varta Microbattery

Power one demonstrates world-class innovation by being the first to offer primary and secondary battery technology for hearing instruments. These rechargeable batteries (p10 accu, p13 accu, p312 accu & p675 accu) deliver highly reliable performance with the convenience of our patented pen charger. Also featured are next generation IMPLANT Plus batteries for cochlear implants. These batteries deliver a 20% increase in hearing time from previous generation. Power one IMPLANT plus is the only battery recommended by Cochlear™.
(800) 468-2782; www.varta-microbattery.com.

Booth No. 1612

Westone

Westone Laboratories Inc, Colorado Springs, Colo, has been making the highest quality earpieces for more than 45 years, and offers one the most extensive product and supply lines for the hearing health care provider. Stop by the company’s booths at IHS and ADA to review the latest earpiece styles and emerging technologies. Find out how to get more involved in custom solutions for musicians and audiophiles. Westone remains dedicated to your success. (800) 525-5071; www.westone.com.

Booth No. 1437

Widex

At this year’s convention, Widex is proud to present their line of outstanding Integrated Signal Processing (ISP) hearing instruments that offer unique features and significant benefits. Widex believes that ISP is the present and future of hearing aid technology. INTEO ISP models, for example, provide the one-of-a-kind Audibility Extender, which can be a tremendous asset to patients. AIKIA a line of exceptionally smart hearing aidsnow brings patients additional ISP options. INTEO and AIKIA are both also available in popular Open-Fit BTE models. (800) 221-0188; www.widexPro.com.

Booth No. 355

The Hearing Review & HPR

Stop by The Hearing Review‘s booth to receive more information about this leading monthly trade magazine for hearing care professionals. With a circulation of more than 21,000 readers, HR focuses on the practical aspects of hearing instrument testing and fitting, technology, marketing, education, patient counseling, events, and industry trends. Each July, the HR Worldwide Registry is published as the “phone book of the industry.” HR also produces special supplements and publications. Look for our “Handbook to the AAA Convention” in the April edition. (310) 642-4400; www.hearingreview.com.

Booth No. 323

For more on AudiologyNOW!

This year’s AudiologySolutions Expo at the Colorado Convention Center will have more than 200 exhibitors and 100,000 square feet of exhibits that feature the newest products and technology in the field. This year’s educational highlight is the introduction of four dedicated areas of concentration called SuperTracks: Hearing Loss Prevention, Pediatrics, Sensory Technology, and Vestibular Issues. There are also plans for an interactive and educational area open to the public during the event that will encourage learning about hearing health and hearing loss prevention. For more information visit www.audiologyNOW.org.