GN ReSound, Denmark, (with US headquarters in Bloomington, Minn), introduces ReSound Alera—its new advance in wireless hearing aids—which receives clear sound directly from the TV, computer, and other audio sources from up to 7 meters away, so users do not have to carry a device around their neck.

ReSound Un-ite, a series of user-friendly wireless accessories, are attached to the audio source.

“With ReSound Alera we have taken a huge step in making wireless hearing aids easier to use, and at the same time we are delivering unique performance and design," said Peter Ulrik Scheel, the company’s SVP for research and development, in a statement. "Our technology is delivering groundbreaking advances in the field of wireless hearing aids. With the launch of ReSound Alera, GN ReSound has delivered a significant advance on a research initiative that has been under way for some time.”

The device employs the improved Surround Sound by ReSound technology, delivering a rich and crisp 360° sound that immediately puts—and keeps—users in touch with what is going on around them, says the company.

Alera uses 2.4 GHz wireless technology, which helps users avoid echoes and issues related to the lack of synchronization between images and sound, according to the company. The 2.4 GHz technology can be used in all markets throughout the world and does not interfere with other electronic devices.

ReSound Alera has recently received the red dot design award for its design.

Initially, the device comes as a true compact receiver-in-the-ear (RIE) product in three price points. Additional form factors will be added to the product family over the next 12 months. The product will be shipping from June 2010, says the company.

[Source: ReSound]