Eargo was featured as part of a case study in marketing published in the Harvard Business Review, that was authored by a consultant that provided services to the company in 2019.
Author Eddie Yoon, a founder of Eddie Would Grow, wrote that “Eargo’s team are trained to talk about hearing loss not as a medical problem, but rather as a relational problem,” and ask callers about the quality of conversations with friends and family. In doing this, Yoon writes, potential customers have greater motivation to correct hearing difficulties when they believe their relationships may be at stake as a result of the loss. “Eargo’s success is driven as much by the power of their empathy as the power of the product and prices,” he writes.
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Source: Harvard Business Review
