Apple announced three new health-related studies, one of which will examine hearing health, according to an announcement on Apple’s website.
Called the Apple Hearing Study, the company will work alongside the University of Michigan to, “examine factors that impact hearing health. The Apple Hearing Health Study is the first of its kind to collect data over time in order to understand how everyday sound exposure can impact hearing. The study data will also be shared with the World Health Organization (WHO) as a contribution toward its Make Listening Safe initiative.”
“We are excited about this unique opportunity to partner with Apple to determine how everyday activities affect our hearing,” said DuBois Bowman, dean of the University of Michigan School of Public Health, in Apple’s announcement. “The information gleaned from this partnership will be critical for us to address the public health impact of various noise exposures on hearing loss in the United States.”
“The World Health Organization is pleased to note the announcement of the Apple Hearing Study which will contribute toward our Make Listening Safe initiative by improving our understanding of users’ listening behaviors,” said Dr Shelly Chadha, technical officer of Prevention of Deafness and Hearing Loss at the World Health Organization, in the announcement. “With over a billion young people who could be at risk of hearing loss due to unsafe listening, WHO is addressing this challenge through raising awareness and setting new standards for safe listening. The knowledge gained through this study will contribute to future public health action in this field.”