Phonak, a global provider of hearing aids and wireless communication solutions, has been honored with three international Red Dot Awards for excellence in product design, the company announced. The product award winners include: Virto B-Titanium, said to be “the world’s first” mainstream titanium custom hearing aid; Audéo B-Direct, a Bluetooth®* hearing aid that is designed to directly connect to both a cell phone** and TV; and EasyView Otoblock, a product for hearing care professionals that is designed to allow for deeper ear impressions. The winners were celebrated at the Red Dot Gala earlier this month in Essen, Germany.
“Three Red Dot Award winners in one year is proof of what happens when you combine Phonak’s dedication to superior product design with a neverending quest to push the limits of innovation,” said Thomas Lang, senior vice president at Phonak. “Receiving honors for the Virto B-Titanium and EasyView Otoblock is a tribute to the amount of research and development Phonak devotes to producing the most cosmetically appealing and highest quality custom products on the market. Meanwhile, the awards for the revolutionary Audéo B-Direct keep on adding up!”
According to Phonak, the Virto B-Titanium is “the world’s first mainstream” custom hearing aid made of premium medical-grade titanium. It was designed to combine the benefits of titanium including superior strength and an extra light weight with the latest in 3D printing technology.
With the Audéo B-Direct, hearing aid wearers can answer or reject a phone call and talk completely hands-free by pressing the push button on their hearing aid. Meanwhile, the optional TV Connector uses proprietary AirStream™ technology to help connect wearers to their favorite TV programming for an immersive audio experience.
The EasyView Otoblock is designed to give hearing care professionals the ability to take deeper ear impressions by allowing “full visualization” of the eardrum, according to the company. Made from the seal of a Phonak Lyric™, the EasyView Otoblock attaches to existing otoscopes and speculas and is designed to provide better vision and light during Otoblock placement. It’s compatible with standard impression-making materials and stays on the impression during the scanning process, according to the company’s announcement. This may result in an average of 6mm more canal length information.
“I want to congratulate the award winners sincerely on their wonderful success in the Red Dot Award: Product Design 2018,” said Professor Dr Peter Zec, founder and CEO of the Red Dot Award. “Success in the competition is proof of the good design quality of the products and once again shows that companies are on the right path. When I speak about good design, I am referring to more than just an attractive product. All of the products are characterized by outstanding functionality. This demonstrates that the designers have understood their clients and their needs.”
For an inside look into the people behind Phonak’s Red Dot Award-winning products, visit:
* Bluetooth is a registered trademark owned by Bluetooth SIG, Inc; Android™ is a trademark owned by Google, Inc
** with Bluetooth® 4.2 wireless technology and most older Bluetooth phones.