Unitron, Kitchener, ON, Canada, is celebrating its 50th anniversary. Founded in 1964 in Newfoundland, Canada, by partners Fred Stork, Rolf Strothmann, and Rolf Dohmer, Unitron was the first Canadian manufacturer of hearing aid technology. Unitron now has its global and Canadian headquarters in the Waterloo Region in Canada.
Unitron delivers hearing instruments in 70 countries through 20 international offices and a network of distribution partners. Unitron says that throughout its history, it has been guided by the belief that the business is built on the strength of personal relationships, and that its products are opportunities to make life better for people with hearing loss.
Since Unitron’s founding, its product development has focused on products and features that benefit the people who use them. In the 1960s through mid-1980s—the analog years—Unitron became a leader in power BTEs for people with severe to profound hearing losses. By the 1990s, programmable hearing aids and fitting software were changing the face of the industry. Unitron provided user-friendly, intuitive fitting software advancements that made fittings more streamlined and helped improve first-fit acceptance.
The digital revolution followed next and was an industry game changer. Unitron first introduced Unison, and today the company continues to develop signature features to specifically address speech preservation and intelligibility, including its award-winning AntiShock™, SmartFocus™, and most recently SpeechZone™ 2.
Unitron says its innovation has always been a vital part of its product history and its relationships are the foundation of its business and its customers’ success. “Since our earliest days, Unitron has understood that this business is personal,” says Unitron President Jan Metzdorff. “That was true 50 years ago and it holds today. The relationships we have established with hearing healthcare professionals, and how we support them in forming strong relationships with their patients has never been more important. Our local and global teams have always worked tirelessly to support our hearing healthcare professional customers, while moving us forward as a thriving global organization. Their skill, innovation, and compassion, and the great connections they have forged with our customers, have proudly made us the Unitron we are today.”
Unitron will mark its 50th year with local events that celebrate the “favorite” sounds of the past 50 years.