Starkey announced that Tim Clark will assume the role of Managing Director UK and Ireland, effective January 2021. For nearly 20 years, Clark has held various roles within the healthcare space, most recently in the hearing industry. According to Starkey, Clark’s experience includes rapidly growing successful businesses through both strategy formulation and implementation.
“I am thrilled to be joining such a progressive company that is widely regarded as a pioneer in our industry, pushing the boundaries of hearing technology,” said Clark. “Starkey has a long tradition of excellence, especially when it comes to meeting customer and patient needs at every point along their hearing journey. This year, with the introduction of Edge Mode for masks and Mask Mode amid the global COVID-19 pandemic, has been no exception. I look forward to continuing those efforts in 2021 and beyond, ensuring that the customer is always at the heart of everything we do.”
Starkey’s Edge Mode technology, available only in Livio Edge AI devices, has “proven to be highly effective in resolving speech intelligibility challenges created by face masks.” With a double tap, Edge Mode accounts for the impact of mask type, social distance, and background noise to the acoustic signal and delivers “greatly enhanced speech audibility and clarity,” according to Starkey. Additionally, Starkey’s Thrive Hearing Control app now includes Mask Mode, a new custom memory that helps boost the frequency response in certain channels to help patients better hear people who are wearing face masks.
“Throughout his successful career in hearing health care, Tim Clark has demonstrated remarkable abilities that make him well suited to fulfill Starkey’s mission of serving our customers better than anyone else,” said Starkey President and CEO Brandon Sawalich. “I am confident our partners and friends in the UK and Ireland will quickly see the great value he will bring to your markets. Please join me in welcoming him to the Starkey team.”
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