Siemens Hearing Instruments Inc, Piscataway, NJ, is celebrating May is Better Speech and Hearing Month from May 11 to 28 in Times Square, New York, in myriad appearances.

The company is airing a 30-second hearing loss awareness video every hour on the ABC Times Square Jumbotron, and 18 company representatives are distributing educational materials about hearing loss in Times Square and locations throughout Manhattan—such as Wall Street, Central Park South, and Grand Central Station. The  reps are wearing the latest models of hearing instruments, showing people the advancements in technology and size to fit all lifestyles, according to the company.

The Siemens team

The video emphasizes the value of hearing, reminds viewers to have their hearing tested, and promotes early detection and treatment. The educational brochures inform people about causes, signs of hearing loss, and steps to address it, and showcase hearing aid styles and technology, the company says.

[Source: Siemens]