November 15, 2007
AudiologyNOW! has been awarded one of the fastest 50 growing association tradeshows, according to Tradeshow Week. The 2007 Fastest 50 Tradeshows are based on total net square footage growth and the percentage of growth from 2004 to 2006.
This award is a great accomplishment and a fitting milestone achieved in conjunction with the Academy’s 20th Anniversary. AudiologyNOW! was honored at Tradeshow Week’s Fastest 50 black tie gala in Atlanta, GA, November 3-4, 2007. Executive Director, Cheryl Kreider Carey, CAE, and
Director of Exposition, Sabina A.Timlin, accepted the award on behalf of the Academy.
AudiologyNOW! has approximately 200+ exhibitors, 6500+ attendees, 180+ educational sessions, and an excess of 100,000 net square feet of floor space. Exhibitors represent for-profit organizations and individuals who derive revenue from the commercialization or utilization of hearing and listening products, services, and technologies.
The convention first premiered in 1989 as the American Academy of Audiology Annual Convention and Expo in North Carolina. With leaders in the field of audiology such as James Hudspeth, Ph.D., from the
Rockefeller University, and Daniel Christiaan De Wet Swanepoel, Ph.D, from the University of Pretoria, South Africa, the 2008 event continues to draw more and more researchers, practitioners, and students alike from all over the world who come to learn about new developments, trends, and techniques in hearing healthcare products and services.
According to Director of Exposition, Sabina A. Timlin, "We have grown the show by developing exhibitor trust, revitalizing the education component, and strengthening the brand. We worked hard to reverse a culture of distrust between show management and exhibitors by forming an Exhibitor Advisory Panel, which has encouraged exhibitor support and growth."
Cheryl Kreider Carey further explains that, "The convention has found great success by working with a program committee on the vision for the branding initiative in educating our presenters to engage and focus on the attendees versus the "sage on the stage," as seen in typical science meetings."