Eden Prairie, Minn — Starkey Laboratories, has announced it has been named an International Consumer Electronics Show (CES)2011 Design and Engineering Awards Honoree for OtoLens, the company’s invisible-in-the-canal hearing aid.

This is the third consecutive year Starkey has been a CES honoree, having won for S Series with Sweep Technology and Zon previously. The CES is the preeminent trade association promoting growth in the consumer technology industry.

OtoLens, a custom invisible-in-the-canal hearing aid, uses Voice iQ, Starkey’s noise management and speech preservation system, designed so that it may reduce the noise between syllables.

“We are thrilled to be the recipient of an award from the premier voice in consumer electronics,” said Jerry Ruzicka, president of Starkey, in the press statement. “By incorporating state-of-the-art systems and technology, OtoLens has effectively become ‘the contact lens for the ear’ providing the consumers with an exciting new option for their hearing health care.”

The International CES, which is sponsored, produced and managed by the Consumer Electronics Association, is the world’s largest consumer electronics tradeshow. The 2011 International CES is scheduled to take place January 6-9 in Las Vegas.

SOURCE: Starkey Laboratories Inc