Category: Marketing

Marketing

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Phone Script Tips: Arming Your Receptionist or PCC with the Tools to Succeed

In some ways, handling the initial phone call from a potential customer is as important as programming a hearing aid, says hearing care consultant Von Hansen. Because you don't have to worry about hearing aid programming, verification and validation, AR, etc, if you can’t get the patient to come into your office in the first place.

Marketing

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Financial Services

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Perspectives on Paying for Hearing Aids and Audiological Services

Increasingly, consumers would rather pay for expensive goods and services with a series of loans, so they can stick to their budget and easily see what they owe. One may be for hearing aids, another for the car, making it easy to see how much money is going out. Many of these loans are low-interest and some may even be no-interest, ultimately adding value to the hearing care practice and potentially attracting many more patients.

Surveys & Statistics

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US Hearing Aid Sales Rebound Strongly in Third Quarter 2020

It may not be a miraculous market recovery for the hearing healthcare field, but it’s still very good. Total US hearing aid net unit sales—while still down by -6.2% in the third quarter —made what can be considered a very strong rebound from the -58.6% thumping experienced from April-June (Q2) due to the COVID-19 pandemic. In particular, statistics generated by HIA show that private/commercial sector hearing aid sales actually increased by 0.5% compared to Q3 of last year.