Category: Marketing

Marketing

Latest

Feast, Famine, and Financing: Building a Music-Focused Practice

The music business can be a feast-or-famine endeavor, with gigs waning for a variety of reasons, including the effects of the global pandemic. But regardless of their economic situation, musicians need hearing care (enhancement or protection) in good times and bad.

Marketing

Popular

CareCredit Celebrates 30th Anniversary with Sweepstakes

CareCredit is celebrating its 30th anniversary with a Sweepstakes for cardholders. The CareCredit credit card is a flexible payment option available at more than 200,000 locations across the United States, including hearing health, veterinary, cosmetic, dental and vision practices. With nearly $70 billion of care financed since 1987, CareCredit has helped millions of people in the past 30 years.

Financial Services

Latest

Marketing Your Practice’s Hearing Aid Financing Options to Drive Growth

Partnerships between lenders and hearing care professionals can ensure that proper information is relayed to consumers with specific loan possibilities, such as low-interest loans that can work over 24, 36, 48, or 60 months. “Successful hearing care providers understand how to position financing as the ability to move forward with an improved quality of life,” says Chris Klemick of Ally Lending, “which is being able to hear well on a daily basis.”

Surveys & Statistics

Latest

US Hearing Aid Sales Rebound Strongly in Third Quarter 2020

It may not be a miraculous market recovery for the hearing healthcare field, but it’s still very good. Total US hearing aid net unit sales—while still down by -6.2% in the third quarter —made what can be considered a very strong rebound from the -58.6% thumping experienced from April-June (Q2) due to the COVID-19 pandemic. In particular, statistics generated by HIA show that private/commercial sector hearing aid sales actually increased by 0.5% compared to Q3 of last year.