AHAAAmerican Hearing Aid Associates (AHAA), Chadds Ford, Pa, will hold its 18th Annual Convention on February 19-22 at the Gaylord Texan Resort in Grapevine, Texas, near Dallas. AHAA expects more than 400 hearing health care professionals to attend.

“Changes in our industry are accelerating, making it more difficult for practices to grow,” said AHAA President Tina Soika in a press statement. “Yet AHAA Associates are still able to thrive and grow using practical methods we help them see and follow.”

The convention’s theme, “Empower Your Dreams,” reflects the program’s focus on evolving marketing strategies, “fascinating” customers and putting them in the driver’s seat, beating the competition, developing staff to handle change, and increasing profitability.

The keynote speaker is Sally Hogshead, a nationally known icon who shows business owners how to instantly fascinate, captivate, persuade, and succeed. Other main speakers include AHAA CEO Vince Russomagno and President Tina Soika.

Major manufacturers will be exhibiting, and several will present seminars on changes and trends in technology and products.

All industry professionals are welcome. For more information, contact Sheryl Bostwick at AHAA at [email protected].

Source: AHAA