Chicago — Beltone has launched a new marketing and Internet campaign that highlights customer stories about the effects of hearing loss and how Beltone True hearing aids have positively changed their lives.
For example, one story involves John Brein, MD (left), a 38-year-old anesthesiologist from Chesapeake, Va. Brein noticed that he had difficulty hearing surgeons talk in the operating room with masks over their faces. After telling a friend, an otolaryngologist, about the issue and receiving an audiogram test, Brein learned that he was suffering from hearing loss and would need hearing aids in both ears.
This news and his interest in technology led Brein to a Beltone hearing care center, where he was fitted with the Beltone True hearing aid by Beltone hearing dispenser Bari Grohler (pictured, right.)
Brein explains in his Beltone True story, “I decided to get hearing aids because I was having difficulty hearing what people around me were saying. I found myself talking at a much louder tone of voice so people could hear me and never realized that the sore throat I continued to experience was from my own yelling. It was frustrating for me and for those I care about.”
Brein’s story joins other inspirational stories that were sent in from across the country. The stories will be featured on Beltone’s Web site, as well as highlighted in local markets across the country.
“We wanted to find a way to share the extraordinary experiences that many of our customers are having with the Beltone True,” says Barb VanSomeren, vice president of marketing at Beltone. “The True Stories campaign gives us an opportunity to recognize and celebrate the impact of these award-winning hearing aids and the excellent service our hearing care professionals are providing across the country.”
Beltone recently announced two new product extensions to its Beltone True™ line-up. The first is the Beltone True MIC – the industry’s only wireless microphone-in-concha custom instrument. The second is the Beltone True Flex BTE – the first Flex BTE instrument that can be converted to normal power, high-power, and open configurations.