Fuel Medical Group announced that it recently redefined its brand and unveiled a new look. Throughout 2017, Fuel underwent rebranding efforts intended to better represent the growth of the company, a process that involved both internal materials and external collateral.
“Fuel is constantly evolving to better serve our members,” said Kelly O’Keefe, Fuel’s director of digital strategies. “The look of our company needed to change to better reflect our commitment to innovation, our members’ success, improving their patients’ health outcomes, and our culture.”
Starting with a handful of employees in 2009, Fuel’s mission was to support multi-specialty medical practices in achieving their goals. Today, Fuel reportedly works with over a thousand clinics across the nation providing services ranging from marketing and digital technology to financial and professional development.
“We have grown so much as a company, not just in size, but in the depth and breadth of what we offer, that we needed to really take some time and define who we are and what we aspire to be in everything we do,” explained Stuart Lyon, Fuel’s director of brand development.
This past year, Fuel organized a committee of experts from its diverse departments. Through a series of branding exercises, new brand pillars were developed to help guide the company in staying true to its mission: to improve every patient’s experience and achieve every clinic’s potential. By being trustworthy, strategic, collaborative, and deliberate in everything they do, according to the announcement, Fuel has developed a strategy that focuses on consistency. This approach has yielded positive results across the board, including what Fuel Medical says are “impressive” year-over-year growth numbers and the development of innovative software platforms. Defining these pillars helped refine the company’s brand direction and digital strategy, which led to a new, education-focused company website. Launched in September, the new site featuring a timeline of highlights in company history, has already received recognition as the winner of Media Temple’s Made Like It Matters 2017 development contest.
Fuel Medical Group is a business advisory company serving ENTs, otologists, and audiologists throughout the United States. Fuel provides and implements custom insights, tools, and actionable solutions that enhance practice performance and impact patient outcomes. By combining best practice business strategies with analytics, Fuel Medical collaborates with its members to achieve their goals though effective talent, information, and patient management.
Source: Fuel Medical
Image: Fuel Medical