Oticon Inc announced that it will again support National Breast Cancer Awareness Month with the launch of its “Hear in Pink” national campaign, which combines messages about hearing health and breast cancer awareness and helps to raise funds to support lifesaving research.
Oticon reports that during September and October it will donate a portion of all sales of its special edition pink Alta2 hearing aid, and the entire Alta2 family, to the National Breast Cancer Coalition to help find a cure for a disease that represents one of every three cancers diagnosed in women. The campaign includes a plan to send important messages through social media to engage and educate consumers in local markets.
“The ‘Hear in Pink’ campaign gives hearing care professionals a unique opportunity to demonstrate their commitment to community health and wellness and build practice visibility and loyalty,” said Oticon President Peer Lauritsen. “For consumers, the campaign offers a compelling incentive to choose a premium hearing solution and, at the same time, support a deserving cause.”
The company is inviting hearing care professionals to help spread hearing health and breast cancer awareness messages by visiting its Facebook page. “We encourage practitioners to like our Facebook page and learn how they can support the ‘Hear in Pink’ campaign in their local communities,” said Nancy Palmere, senior marketing manager. “New postings will be added throughout the campaign to maintain the momentum and provide hearing care professionals with positive, awareness-building messages to share with their social networks.”
In addition to the social networking elements of its campaign, Oticon will promote the special edition pink Alta2 with a range of “Hear in Pink” marketing materials including newspaper ads, inserts, and desktop displays. Hearing care professionals and their staffs are also encouraged to show their support by wearing specially designed “Hear in Pink” t-shirts and participating in local non-competitive Breast Cancer walks that take place in cities across the country in September and October.
In October, Oticon will host a “Hear in Pink” celebration at its Somerset, NJ, headquarters where staff from a local medical center will be on hand to provide breast health and wellness advice. For the eighth consecutive year, Oticon employees will team up to participate in a NY/NJ area fundraising walk in support of breast cancer awareness.
To join the company’s “Hear in Pink” awareness-building efforts, log onto the Oticon Facebook page.