Sonova Holding AG, a leading provider of hearing solutions based in Stäfa, Switzerland, has announced the next step in developing its global management structure, following recent communications regarding the set-up of its global wholesale organization.
Jan Metzdorff, currently responsible for the Unitron business, will take on the new role of President Hearing Instruments Wholesale US, and thus leave the Management Board. In his new role he will be overseeing the wholesale business in the United States for Phonak, Unitron, and Hansaton, further driving the combined growth strategy for Sonova in this market.
At the same time, Sonova has decided to unite the global brand management and marketing of its three hearing aid brands, Phonak, Unitron, and Hansaton, under the leadership of Martin Grieder, currently Group Vice President Phonak. Grieder will assume the role of Group Vice President Hearing Instruments Marketing.
In addition to his role as Group Vice President Connect Hearing Group, Franz Petermann, takes on the position of Group Vice President Corporate e-Marketing, further emphasizing the importance of the Group’s e-Business initiative.
“This announcement represents a next logical step in our efforts to exploit synergies across our businesses by further streamlining our global structure. This set-up will help us to further grow our business, to build our industry leadership and to bring us even closer to our customers,” said Lukas Braunschweiler, CEO of Sonova.
Effective September 1, 2016, the Sonova Management Board consists of the following members: Lukas Braunschweiler (CEO), Hartwig Grevener (CFO), Sarah Kreienbühl (GVP Corporate HRM & COM), Franz Petermann (GVP Connect Hearing Group and GVP Corporate e-Marketing), Claude Diversi (GVP HI Wholesale), Martin Grieder (GVP HI Marketing), Hansjürg Emch (GVP CI), Andi Vonlanthen (GVP R&D), and Hans Mehl (GVP OPS).