Oticon was rated best in value, quality, patient satisfaction, and more in a survey of more than 500 hearing care professionals, the company announced. Hearing Tracker announced the latest in a series of Hearing Tracker/UBS Surveys that explore factors hearing care professionals consider when choosing among leading hearing aid brands. Oticon reportedly ranked number-one in multiple categories—with a 68% rating for patient satisfaction. The March survey was conducted by UBS Evidence Lab, the largest, most experienced primary sell-side research team in the world.
In all four of the attributes survey participants indicated as most important when selecting a hearing aid for patients, Oticon ranked number one. Sound quality was rated as most important, a category in which Oticon earned a 38% rating, more than double the ratings of the next two hearing aid brands, the company said. Oticon also captured top rankings in the next three most important attributes, earning number-one status in reliability, ease of use, and value for money. Oticon also outscored all other brands in ease of use, aesthetics, and support service to the professional.
The study results correlate strongly with a recent Oticon survey of 700 new Oticon Opn™ users who voluntarily mailed response cards to share their personal perceptions of the open sound experience. In the Oticon survey, users (average age 61-70 years old) reported that they hear “better and much better” (96%), “understand more with less effort” (81%), and “keep up with the conversation” (62%). 70% were “very satisfied”– not a surprising result given research that consistently shows a link between sound quality and user satisfaction, said Oticon.
For more information on Oticon Opn and the entire Oticon portfolio of hearing solutions, visit Oticon’s website here.