By Michele Ahlman
More and more healthcare practices hope to harness the power of social media to attract new patients but aren’t sure how to use it. If you are a social media novice, here are some tips and tricks that can help you utilize the HNN2Go™ service from Clear Digital Media to stimulate social media buzz.
#1 – Know Your Audience and Set Attainable Goals
First, define your audience. For example, do you want to draw in seniors or middle-aged adults with hearing loss, or perhaps those who have diabetes and related hearing loss? Or, is your goal to reach out to everyone in the community, young and old? Once you know who you want to reach with your posts, you will know what type of HNN2Go™ videos and posts will be best.
Next, figure out the main purpose of your social media posts. For example, do you want to create awareness about common health issues or maybe advertise a new provider or service that your clinic is offering? You may want to consider these options before you select which HNN2Go™ videos you want to purchase.
#2 – Pick Your Platform
While, of course, you can post the same video and caption on all your social media sites, it may not be the smartest option. Different social networks focus on different things, so pick the right one to fit your needs. An Instagram account focuses on pictures and may be better suited for a fashion designer (but may not be right for your practice). For starters, your clinic may want to focus on just two or three media platforms – including Facebook, YouTube, and Twitter. This will give you a chance to practice using the HNN2Go™ videos and give you an opportunity to get to know your audience more. Also, these are some of the most popular social media platforms that your patients will be using.
#3 – Quality Control
In addition to selecting the right social media networks, it’s important to post valuable content regularly. If you stick with it, you can be viewed as a resource and engage future patients. It can be fun to post an occasional humorous video, too, but you need to ensure your material is accurate and professionally presented, with correct spelling and grammar! These posts will not only represent you, but also your clinic and your service.
Keep this in mind when selecting which HNN2Go™ videos will work best for you, and write your corresponding posts carefully and thoughtfully. Keep your posts positive and professional. Give existing and potential patients a reason to engage and interact with your posts.
By offering a forum for patients to ask questions—without necessarily having an appointment—it allows them to stay updated on your services and the products you offer through your practice. When patients have reasons to engage, they are more likely to do so—and more likely to choose your practice first when they need a health service or product.
For more information on HNN2Go please visit the Clear Digital Media website.
Sponsored content courtesy of ClearSounds.
Michele Ahlman is president and CEO of ClearSounds.com, a provider of devices for people with hearing loss, and Clear Digital Media, Burr Ridge, Ill, which has created the Hearing Health News Network (HHN). HHN is delivered via wired or wireless Internet to your waiting room and features a playlist of hearing-related items to benefit your patients. For more information please visit the CDM website or email: [email protected]
Sources: Statistics from Visually.com; ClearSounds;