Nearly 200 key industry thought leaders from the Audigy membership and corporate teams met in Carlsbad, Calif, for the annual Owner Summit event from February 16-18 which focused on putting patients above all else in pursuit of delivering elite hearing care experiences. Audigy is a member-driven management company consisting of independently owned audiology practices across North America that offer diagnostic testing and expert fitting of hearing technology for hearing, tinnitus, and balance disorders.
Audigy members discussed the latest techniques in digital and physician marketing, telemedicine, and personalized concierge services, as well as their adaptation to a shifting marketplace. Other topics discussed included the prevalence of personal sound amplification and hearable technology in creating new opportunities for educating local residents and physicians about the connections between hearing and total body health.
Citing an unprecedented confluence of the aging baby boomer population, the public’s embracing of health-monitoring technology, and scientific and consumer studies emphasizing patient-provider relationships, Audigy members have reportedly positioned themselves as the principal alternatives to the direct-to-consumer strategies touted online and in big-box stores.
“There is no better time and no better position to be in than the one you’re in right now,” said Audigy Founder and CEO Brandon Dawson in a press release. “There’s a shift taking place in the industry, and it’s causing fear and resistance amongst many in the profession. But you’re all here because you understood precisely how important private practice is to patients and providers. Now is the time. And the future looks bright for each and every one of you.”
The Audigy executive team provided attendees an industry update, program innovations, and visionary strategies for membership growth. Also featured was the introduction of the Audigy Member Advisory Board, an annually-nominated committee comprised of influential Audigy members that was designed to ensure that practices of all sizes from every corner of North America have an equal level of impact on the shape of Audigy as it continues to evolve.
Public-speaking expert and author Paul Homoly, DDS, presented to attendees in both large and small group formats to illustrate his concepts in creating patient connections through the art of emotional and data-driven storytelling, where the audience’s needs—not the speaker’s—always come first.
“The industry knows it. The manufacturers know it. We’ve always known it,” said Audigy President Mason Walker. “You represent something entirely unique in the hearing care space. Now is the time for us to stand together as one. You have a substantial voice that few others do. The power of your influence cannot be ignored.”
Source: Audigy Group
